Earth.Org
Business Profile
Core Value Proposition
Earth.Org provides independent, high-quality environmental journalism and policy-focused analysis through a network of volunteers and NGO partners.
Target Customer
General readers of environmental news; policymakers and researchers; NGOs; educators; students (Earth.Org for Kids).
Key Differentiator
Independent journalism led by a full-time editor in Hong Kong, supported by a network of volunteer contributing writers and NGO partners, with data-driven content and a focus on solutions.
Implementation Timeline
Value is immediate upon accessing content; newsletters deliver updates on a set schedule (3x weekly, weekly, monthly).
Pain Points
- 1Lack of accessible, reliable climate and environmental news
- 2Need for practical, solution-oriented climate coverage
- 3Fragmented information with varying quality and limited data-driven analysis
Key Features
- 1Independent environmental news coverage across Climate Change, Oceans, Biodiversity, Conservation, Solutions
- 2Explainers and guides (e.g., What Are Tropical Cyclones?; 11 Effective Solutions for Food Waste)
- 3Data visualization and policy solutions content (Data Science Team, Policy & Economics)
- 4Newsletters (Essential Briefing, Top Story Roundup, Monthly Overview)
- 5Earth.Org for Kids and a network of NGO Partners and contributors
Target Customer Industries
Decision Makers
- 1Editor
Client Results
- 1Readers gain informed understanding of climate issues
- 2Subscribers receive curated climate news on a regular schedule
- 3Organizations can access NGO-partnered content and guides
- 4Increased awareness and potential influence on policy and practice
Competitive Advantages
- 1Independent, high-quality journalism
- 2Global reach with diverse content (news, explainers, guides, data visualization)
- 3Strong NGO partnerships and a dedicated data science/content team
- 4Earth.Org for Kids expands outreach to younger audiences
- 5Network of volunteer contributors enhances editorial breadth
Key Benefits
Additional Product Information
Product Description
Earth.Org is an environmental news website delivering climate news, data analysis, research and policy solutions, with NGO partnerships and a focus on accessible, action-oriented content.
Target Market
General public interested in climate news; educators, NGOs, researchers, policymakers; businesses seeking sustainability insights
Unique Value Proposition
Independent, high-quality environmental journalism powered by a global network of volunteers and NGO partners, with a solutions-focused approach and data-driven analysis.
Technical Requirements
Website access; email newsletter signup requiring an email address; standard web/mobile access; no specific hardware/software noted.
Pricing Model
Pricing not listed; Earth.Org operates on donations and memberships; newsletter signups are free with email; donations support operations.
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