EatingWell

Business Profile

Core Value Proposition

EatingWell provides science-backed nutrition journalism, test-kitchen developed and dietitian-approved recipes, and meal-planning resources to help readers eat healthier.

Target Customer

Health-conscious individuals seeking reliable nutrition guidance, quick healthy recipes, and meal plans; includes people managing diabetes or pursuing anti-inflammatory, high-protein, or heart-healthy eating.

Key Differentiator

Test Kitchen-tested recipes by registered dietitians; science-backed nutrition journalism; long-standing publishing history with award-winning content; integrated meal plans and nutrition guidelines.

Implementation Timeline

Not specified in content

Pain Points

1Need reliable, science-based nutrition information
2Need tasty, tested healthy recipes
3Need structured meal plans for specific dietary goals or conditions (e.g., diabetes, high-protein, low-sodium)

Key Features

1Healthy recipes across multiple categories and special diets
2Meal Plans for Diabetes, Weight Loss, High-Protein, Anti-Inflammatory, Gut-Healthy, No Added Sugar, Low-Carb, Low-Cholesterol, Low-Sodium
3Nutrition guidelines and how-tos
4News, Studies & Experts coverage
5Test Kitchen testing and nutrition analysis

Target Customer Industries

Decision Makers

1SVP/Associate Group General Manager
2Editorial Director
3Editorial Manager
4Senior Editor
5Senior Nutrition Editor
6Associate Creative Director
7Associate Social Media Director
8News, Trending & Updates Editor
9Food Editor

Client Results

110+ million monthly viewers for EatingWell.com
25+ million followers across social media
35K+ healthy recipes; 8K+ expert articles
4Award-winning journalism and 30+ years of publishing history
5Large audience reach and engagement metrics

Competitive Advantages

1Science-backed wellness content and nutrition guidelines
2Recipes tested in the EatingWell Test Kitchen by professionals and dietitians
3Extensive library of recipes and nutrition articles
4Large, engaged audience with strong social reach
5Editorial rigor and awards

Key Benefits

1Delicious, healthy recipes validated by nutrition guidelines

2Trusted, science-backed nutrition content

3Practical meal plans for diabetes and other health goals

4Access to a large library of recipes and nutrition news

Additional Product Information

Product Description

EatingWell is a digital magazine/website offering healthy recipes, nutrition news, and meal plans developed by a test kitchen and dietitians, with science-backed reporting and coverage of various diets.

Target Market

General consumers seeking healthy eating guidance; individuals managing health conditions through diet; readers seeking diabetes-friendly recipes and diet plans

Unique Value Proposition

EatingWell combines tested, chef-quality recipes with evidence-based nutrition journalism and structured meal plans, backed by Registered Dietitians and a long publishing heritage.

Technical Requirements

Not specified

Pricing Model

Not specified

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