EatingWell
Business Profile
Core Value Proposition
EatingWell provides science-backed nutrition journalism, test-kitchen developed and dietitian-approved recipes, and meal-planning resources to help readers eat healthier.
Target Customer
Health-conscious individuals seeking reliable nutrition guidance, quick healthy recipes, and meal plans; includes people managing diabetes or pursuing anti-inflammatory, high-protein, or heart-healthy eating.
Key Differentiator
Test Kitchen-tested recipes by registered dietitians; science-backed nutrition journalism; long-standing publishing history with award-winning content; integrated meal plans and nutrition guidelines.
Implementation Timeline
Not specified in content
Pain Points
- 1Need reliable, science-based nutrition information
- 2Need tasty, tested healthy recipes
- 3Need structured meal plans for specific dietary goals or conditions (e.g., diabetes, high-protein, low-sodium)
Key Features
- 1Healthy recipes across multiple categories and special diets
- 2Meal Plans for Diabetes, Weight Loss, High-Protein, Anti-Inflammatory, Gut-Healthy, No Added Sugar, Low-Carb, Low-Cholesterol, Low-Sodium
- 3Nutrition guidelines and how-tos
- 4News, Studies & Experts coverage
- 5Test Kitchen testing and nutrition analysis
Target Customer Industries
Decision Makers
- 1SVP/Associate Group General Manager
- 2Editorial Director
- 3Editorial Manager
- 4Senior Editor
- 5Senior Nutrition Editor
- 6Associate Creative Director
- 7Associate Social Media Director
- 8News, Trending & Updates Editor
- 9Food Editor
Client Results
- 110+ million monthly viewers for EatingWell.com
- 25+ million followers across social media
- 35K+ healthy recipes; 8K+ expert articles
- 4Award-winning journalism and 30+ years of publishing history
- 5Large audience reach and engagement metrics
Competitive Advantages
- 1Science-backed wellness content and nutrition guidelines
- 2Recipes tested in the EatingWell Test Kitchen by professionals and dietitians
- 3Extensive library of recipes and nutrition articles
- 4Large, engaged audience with strong social reach
- 5Editorial rigor and awards
Key Benefits
Additional Product Information
Product Description
EatingWell is a digital magazine/website offering healthy recipes, nutrition news, and meal plans developed by a test kitchen and dietitians, with science-backed reporting and coverage of various diets.
Target Market
General consumers seeking healthy eating guidance; individuals managing health conditions through diet; readers seeking diabetes-friendly recipes and diet plans
Unique Value Proposition
EatingWell combines tested, chef-quality recipes with evidence-based nutrition journalism and structured meal plans, backed by Registered Dietitians and a long publishing heritage.
Technical Requirements
Not specified
Pricing Model
Not specified
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