EMARKETER
Business Profile
Core Value Proposition
EMARKETER provides the gold standard for media, advertising, and commerce data with trusted forecasts, analysis, and benchmarks to develop and refine strategies, strengthen teams, and win new business.
Target Customer
Business professionals and decision-makers in advertising, media, marketing, ecommerce, retail, financial services, healthcare, and technology sectors.
Key Differentiator
EMARKETER's key differentiator is its rigorous proprietary research methodology, which provides unbiased and superior insights with thousands of ready-made forecasts and reports.
Implementation Timeline
Customers can quickly access and implement insights with the EMARKETER PRO+ subscription, which offers on-demand data and insights.
Pain Points
- 1Need for reliable and unbiased market data and forecasts
- 2Requirement to stay informed on key industry trends before they hit the mainstream
- 3Demand for actionable insights to optimize marketing and business strategies
Key Features
- 1Proprietary forecasts and analysis
- 2Access to comprehensive data sets and interactive forecasts
- 3Analyst Access Program for deeper research insights
- 4Podcasts and webinars for latest news and insights
- 5Research in five core coverage areas: Advertising, Media, and Marketing; Financial Services; Health; Ecommerce & Retail; and Technology
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Vice President of Sales Operations
- 3Portfolio Media Strategy Manager
- 4Global Chief Digital Officer
- 5VP, Integrated Media Strategy & Planning
Client Results
- 1Enhanced advertising strategy development and credibility
- 2Informed strategic decision-making
- 3Improved marketing efficiency and effectiveness
- 4Confidence in data-backed strategies
Competitive Advantages
- 1Proprietary, rigorously vetted data
- 2Transparent research methodology
- 3Citable and reusable charts and forecasts
- 4Global coverage and external credibility
Key Benefits
Case Studies & Success Stories
Colgate-Palmolive Engagement with EMARKETER
Colgate-Palmolive used EMARKETER to receive data and insights on digital commerce, digital media, predictions, and regional trends, aiding in reference and change management.
Additional Product Information
Product Description
EMARKETER delivers trusted forecasts, analysis, and benchmarks for digital transformation and strategic business decisions.
Target Market
Business professionals and organizations in advertising, media, marketing, ecommerce, retail, financial services, healthcare, and technology industries.
Unique Value Proposition
EMARKETER is unique for its rigorous, unbiased research methodology and comprehensive data sets that provide actionable insights for strategic decision-making.
Technical Requirements
No specific technical requirements noted.
Pricing Model
Subscriptions to EMARKETER products, such as EMARKETER PRO+, are available with options for customization and analyst access. Pricing details require contacting sales for a quote.
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