EMARKETER
Business Profile
Core Value Proposition
EMARKETER provides the gold standard for media, advertising, and commerce data, delivering thousands of ready-made forecasts, charts, and reports to support decision-making.
Target Customer
{"Marketing managers","VPs of Sales Operations","Chief Marketing Officers (CMOs)","Marketing and media planners","Digital/brand managers","Business strategists and analysts at large brands"}
Key Differentiator
Rigorous proprietary data vetting with a transparent methodology (AFOA). Access to thousands of data sets, citable charts, forecasts and datasets, external credibility, and an AI Search feature for faster navigation.
Implementation Timeline
Not specified in content
Pain Points
- 1Need for reliable forecasts, benchmarks, and industry insights to inform strategy and budgeting
- 2Justifying marketing spend with data-backed narratives and case studies
- 3Understanding evolving consumer behavior and media landscapes across channels
Key Features
- 1EMARKETER PRO+ Analyst Access Program
- 2AI Search for faster navigation and contextualization
- 3Thousands of data sets, charts, forecasts, and datasets
- 4Interactive forecasts and data visualizations
- 5Newsletters, articles, podcasts, and industry briefings
- 6Proprietary Forecasts and Benchmarking across industries
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2VP of Sales Operations
- 3Portfolio Media Strategy Manager
- 4Global Chief Digital Officer
- 5Strategist
- 6Executive Vice President and Chief Marketing Officer (CMO)
- 7CEO
Client Results
- 1Improved advertising strategy development and credibility
- 2Data-backed perspectives to inform client recommendations and budgets
- 3Foundational understanding of media trends, spend, and growth projections
- 4Ability to benchmark performance and accelerate decision-making
Competitive Advantages
- 1Rigorous proprietary data vetting with bias reduction
- 2Transparent, citable charts, forecasts, and datasets
- 3Timely, insightful, and unbiased analysis
- 4External credibility and validation for projects
- 5AI Search and PRO+ Forecasts with deeper data exploration
Key Benefits
Case Studies & Success Stories
Colgate-Palmolive engagement with EMARKETER
Colgate-Palmolive engaged EMARKETER for data and insights on digital commerce, digital media, predictions, and regional trends to support reference work and change management.
Adobe usage and value
Adobe executives highlighted EMARKETER as a valuable resource, noting it provides foundational understanding of media, advertiser spend, and consumer behavior to inform strategy.
DEPT Agency and PRO+ Forecasts
DEPT Agency leveraged PRO+ forecast features for deeper data context, enhancing the texture and credibility of advertising strategy.
Additional Product Information
Product Description
EMARKETER is a research platform offering forecasts, data, and insights for advertising, media, and commerce, with subscriptions (including PRO+ Analyst Access) and an AI-enabled search experience.
Target Market
Brands, marketers, and decision-makers seeking data-driven forecasts and benchmarks across advertising, media, marketing, retail/ecommerce, health, technology, and financial services; enterprise and large-scale teams plus 100,000+ subscribers.
Unique Value Proposition
The world’s most trusted forecasts, analysis, and benchmarks, backed by rigorous data vetting, a transparent methodology, hundreds of data sets, and AI-enabled navigation.
Technical Requirements
Web-based subscription access (EMARKETER platform) with PRO+ and Analyst Access options; specifics not detailed in provided content.
Pricing Model
Subscription-based access (EMARKETER standard and PRO+ subscription) with an Analyst Access Program; some enterprise quotes and options available.
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
Y Combinator
Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.
CrowdWorks (クラウドワークス)
CrowdWorks provides access to a large pool of proven professionals for crowdsourced work, delivering reliable quality quickly and affordably.
Agentforce
Agentforce provides AI-powered digital labor that augments every department by uniting apps, data, and agents on one platform to drive customer and employee success.
MonsterInsights
MonsterInsights provides a seamless integration of Google Analytics with WordPress, allowing users to access key analytics data directly from their WordPress dashboard.
Clutch
Clutch provides a leading marketplace for finding and selecting business service providers with verified client reviews.
Envato Elements
Envato provides unlimited access to a vast library of creative assets, including videos, audio, photos, graphic templates, fonts, and more, all through a single subscription.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required