EnBW Energiewelt
Business Profile
Core Value Proposition
EnBW Energiewelt provides a comprehensive, end-to-end energy ecosystem including Ökostrom, Elektromobilität, Wärme, Solar and Speicher from a single provider.
Target Customer
{"Privatkunden (households) in Germany seeking renewable energy, home energy management, and EV charging solutions","Business customers such as Stadtwerke, Kommunen, Wohnungswirtschaft, and Industrie requiring energy supply and related services"}
Key Differentiator
Integrated multi-service energy platform offering 100% Ökostrom, energy from a single provider, and a Kombi-Tarif with 5% discount, plus access to a large EV charging network and digital tools (EnBW zuhause+ App, EnBW mobility+ App, Mavi).
Implementation Timeline
Tariff changes described as 'nur wenige Klicks entfernt' via online portal; value can be realized quickly after tariff selection and activation.
Pain Points
- 1Tariff complexity and managing energy costs for households
- 2Fragmented energy services requiring multiple providers for electricity, mobility, heating and solar
- 3Need for reliable EV charging infrastructure and convenient charging management
Key Features
- 1100% Ökostrom tariffs and energy from one provider
- 2EnBW zuhause+ App for energy usage management
- 3EnBW mobility+ App and Wallbox for EV charging and access to 800,000+ charging points
- 4Kombi-Tarif (two tariffs combined) with 5% discount and Energiewelt benefits
- 5Solars, Wärmepumpen, Post-EEG, Mavi home energy management, and other energy solutions under EnBW Energiewelt
Target Customer Industries
Client Results
- 1Cost optimization through dynamic/time-variable tariffs
- 2Unified energy supply from a single provider (electricity, gas, heat, mobility)
- 35% discount with Kombi-Tarif and 100% renewable energy
- 4Improved energy management via EnBW zuhause+ App and EnBW mobility+ App
- 5Access to a large EV charging network
Competitive Advantages
- 1Holistic energy ecosystem delivered by one provider
- 2Strong focus on sustainability with 100% Ökostrom
- 3Discounts via Kombi-Tarif and energy efficiency tools
- 4Large EV charging network and home energy management tools
- 5Continuous modernization and commitment to future energy technologies
Key Benefits
Additional Product Information
Product Description
EnBW Energiewelt is EnBW’s integrated energy ecosystem offering electricity, gas, heating, mobility, solar and storage solutions from a single provider, including digital apps and services for energy management and EV charging.
Target Market
Privatkunden (households) in Germany; additional B2B segments include Stadtwerke, Kommunen, Wohnungswirtschaft and Industrie.
Unique Value Proposition
A single provider delivering a full spectrum of energy services (electricity, gas, heating, EMobility, solar, storage) with 100% Ökostrom and easy, integrated management through apps and a large charging network.
Technical Requirements
Requires use of EnBW zuhause+ App and EnBW mobility+ App; Wallbox installation for home charging; access to digital tools and a connected internet connection.
Pricing Model
Tariffs offered via Tariff-Finder and online calculator; availability of 100% Ökostrom tariffs; dynamic/time-variable tariffs; special tariff for Wärmepumpe; Kombi-Tarif discount; reststromtarif options for market trading; no explicit pricing amounts provided.
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