Business Profile
Entertainment, Technology & Services (ET&S) – Sony Corporation provides technology-driven entertainment experiences by co-creating with creators.
{"Creatives and content creators","Producers and broadcasters","Sports organizations and event organizers","Production studios and post-production facilities","Technology partners and equipment operators"}
A broad, integrated stack of advanced technologies (haptics, transparent display, super-resolution imaging, 360 Virtual Mixing Environment, gaze-aware light-field displays, digital humans, and virtual production) combined with a global co-creation approach with creators.
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Highlights from the Tokyo 2025 World Athletics Championships produced using Sony technology; updates and behind-the-scenes content.
Use of Sony technology (including underwater camera systems) and activation updates for the World Aquatics Championships 2025.
Sony technologies used to bring sports excitement to a wider audience and showcase advanced production capabilities.
A comprehensive enterprise demonstrating Sony’s entertainment technology and services, including haptics, display, imaging, audio, and virtual production capabilities, used to enhance creative production and sports broadcasting.
Creators, producers, broadcasters, sports organizations, production studios, and event organizers seeking cutting-edge entertainment technology and collaborative innovation.
Sony combines world-class hardware and software capabilities with a global co-creation approach to deliver immersive entertainment experiences and advanced production solutions for creators and brands.
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Based on matching: problems solved, target roles, key features, industries
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