Entertainment, Technology & Services (ET&S) - Sony Corporation
Business Profile
Core Value Proposition
Entertainment, Technology & Services (ET&S) – Sony Corporation provides technology-driven entertainment experiences by co-creating with creators.
Target Customer
{"Creatives and content creators","Producers and broadcasters","Sports organizations and event organizers","Production studios and post-production facilities","Technology partners and equipment operators"}
Key Differentiator
A broad, integrated stack of advanced technologies (haptics, transparent display, super-resolution imaging, 360 Virtual Mixing Environment, gaze-aware light-field displays, digital humans, and virtual production) combined with a global co-creation approach with creators.
Implementation Timeline
Not specified in the content
Pain Points
- 1Need for high-quality imaging and audio production capabilities for entertainment and sports content
- 2Difficulty in achieving immersive, real-time highlights and production workflows for large-scale events
- 3Desire to collaborate with diverse creators and bring innovative concepts to life efficiently
Key Features
- 1New products such as MDR-M1 studio monitor headphones for studio-grade sound and comfort
- 2LinkBuds Fit wireless headphones with a new pink color using recycled PET materials
- 3Crystal LED CAPRI for Virtual Production for versatile virtual production workflows
- 4360 Virtual Mixing Environment for enhanced virtual production and immersive workflows
- 5視線認識型ライトフィールドディスプレイ (Gaze-recognition light-field display) and デジタルヒューマン技術 for immersive visualization and digital humans
Target Customer Industries
Decision Makers
- 1CEO
Client Results
- 1Enhanced production quality and immersive experiences through Sony’s integrated tech stack
- 2Ongoing delivery of tournament highlights and event coverage using Sony technologies
- 3Strengthened collaboration with creators through co-creation initiatives
Competitive Advantages
- 1Comprehensive, end-to-end technology ecosystem (imaging, sound, display, and virtual production) from Sony
- 2Established partnerships and visibility in major sports events (World Athletics, NFL, World Aquatics)
- 3Proven capabilities for high-fidelity audio/video capture and virtual production workflows
Key Benefits
Case Studies & Success Stories
World Athletics Partnership
Highlights from the Tokyo 2025 World Athletics Championships produced using Sony technology; updates and behind-the-scenes content.
World Aquatics Championships Behind-the-Scenes
Use of Sony technology (including underwater camera systems) and activation updates for the World Aquatics Championships 2025.
NFL 2025 Season Kickoff
Sony technologies used to bring sports excitement to a wider audience and showcase advanced production capabilities.
Additional Product Information
Product Description
A comprehensive enterprise demonstrating Sony’s entertainment technology and services, including haptics, display, imaging, audio, and virtual production capabilities, used to enhance creative production and sports broadcasting.
Target Market
Creators, producers, broadcasters, sports organizations, production studios, and event organizers seeking cutting-edge entertainment technology and collaborative innovation.
Unique Value Proposition
Sony combines world-class hardware and software capabilities with a global co-creation approach to deliver immersive entertainment experiences and advanced production solutions for creators and brands.
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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