ET CIO (CIO News)

Business Profile

Core Value Proposition

ET CIO provides news, insights, exclusive stories, and events for CIOs and IT leaders in India.

Target Customer

{"CIOs","IT leaders","enterprise technology decision-makers","IT professionals in India and Southeast Asia"}

Key Differentiator

Exclusive editorial content (including AI-focused case studies), Leaders Speak, events (ETCIO Conclave), and access to a large professional community (2M+ industry professionals), with a mix of news, exclusives, and webinars.

Implementation Timeline

Not specified in the provided content

Pain Points

1Need for reliable, up-to-date coverage of the Indian IT industry
2Desire for exclusive insights and leadership perspectives
3Opportunities for networking and professional development through events and webinars

Key Features

1News and exclusives
2Leaders Speak
3Events, Awards, Webinars
4Newsletters and RSS/Apps
5Exclusive case studies and AI-focused coverage

Target Customer Industries

1Healthcare
2AI

Decision Makers

1CTO
2Chief Commercial Officer
3CEO

Client Results

1Novo Nordisk case: speed trials, enhanced patient safety, and freeing teams to focus on strategic, high-value work
2Flipkart case: coverage of AI engine enabling inclusive commerce for a billion shoppers

Competitive Advantages

1Exclusive stories and editorials not widely available elsewhere
2Strong industry community (2M+ professionals) and ongoing events
3Dedicated AI and enterprise IT coverage (e.g., The New Lab Partner, exclusives, and AI-focused content)
4Multiple monetization channels for brands (advertising, brand solutions, events, advertorials)

Key Benefits

1Stay updated on Indian IT industry and AI trends

2Access exclusive stories and editorials

3Learn from leaders through 'Leaders Speak' and curated content

4Attend events and webinars (e.g., ETCIO Conclave)

5Explore advertising and brand solutions to reach a tech audience

Case Studies & Success Stories

The New Lab Partner: Novo Nordisk’s Quiet Revolution with AI

Case #1

Novo Nordisk Global Business Services is quietly transforming clinical research, using AI and automation to speed trials, enhance patient safety, and free teams to focus on strategic, high-value work.

Inside Flipkart’s AI engine: Building inclusive commerce for a billion shoppers

Case #2

Article about Flipkart’s AI engine and its role in building inclusive commerce for a billion shoppers.

Additional Product Information

Product Description

CIO News and insights platform by The Economic Times delivering enterprise IT coverage, AI and technology leadership content for Indian organizations.

Target Market

CIOs, IT leaders, and enterprise technology decision-makers in India and Southeast Asia

Unique Value Proposition

Exclusive editorial content, high-quality leadership insights, AI-focused coverage, and access to industry events and a large professional community dedicated to Indian IT leadership.

Technical Requirements

Online access to ET CIO content; availability of the ETCIO App; newsletter subscriptions; RSS feeds

Pricing Model

Advertising and brand solutions available (Events, Advertorials, Banners, Mailers, etc.); no specific pricing details provided

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