ETS

Business Profile

Core Value Proposition

ETS provides global education and talent solutions by advancing the science of measurement to power human progress and build the benchmarks for fair and valid skill assessment.

Target Customer

Test takers, learners, educators, institutions, governments, and organizations seeking credentialing and talent solutions.

Key Differentiator

Longstanding expertise in measurement science (75+ years of experience noted for credentialing), rigorous research-based assessments, a broad portfolio of standardized tests (TOEFL, GRE, TOEIC, Praxis), and global collaboration with businesses, institutions, and governments.

Implementation Timeline

Not specified in content; implementation timelines likely vary by product/solution.

Pain Points

1Need for fair and valid skill assessment across education and employment contexts.
2Requirement for credentialing and workforce development data and solutions.
3Demand for standardized English-language assessments for academic and workplace contexts.

Key Features

1Standardized assessments including TOEFL, GRE, TOEIC, Praxis that measure English language proficiency and other competencies.
2ETS Solutions comprising credentialing, talent & workforce, and partnership offerings to improve outcomes.
3ETS Research Institute and Human Progress Report for ongoing research, equity, and innovation in measurement.
4Futurenav for skills-based intelligence to improve talent acquisition, upskilling, reskilling, and retention.
5Publications and research outputs such as Charting the Future of Assessments, A New Vision for Skills-Based Assessment, and Best Practices for Constructed-Response Scoring.

Target Customer Industries

Client Results

1Improved program effectiveness and outcomes through data-driven assessment and solutions.
2Proficiency demonstration and credentialing across educational and workplace contexts.
3Global collaboration to deliver better outcomes for learners, leaders, and organizations.

Competitive Advantages

1Science-based, measurement-focused approach to fair and valid assessments.
2Extensive portfolio of leading assessments (TOEFL, TOEIC, GRE, Praxis) and related solutions.
3Longstanding track record (75+ years) in credentialing and education measurement.
4Global reach with collaboration across businesses, institutions, and governments.
5Strong emphasis on research and equity through ETS Research Institute and related publications.

Key Benefits

1Fair and valid skill assessment

2Credentialing and workforce development support

3Data-driven insights to improve programs and outcomes

4Broad, globally recognized assessment portfolio

5Research-driven innovations and equity focus

Additional Product Information

Product Description

Global education and talent solutions provider delivering standardized assessments and related solutions for education, workforce, and government contexts.

Target Market

Test takers, educational institutions, employers, government agencies, and organizations seeking credentialing and skill assessment solutions.

Unique Value Proposition

Advancing the science of measurement to power human progress with trusted, fair, and valid assessments across education and workplace settings.

Technical Requirements

Not specified in content.

Pricing Model

Not specified in content.

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