Euro NCAP

Business Profile

Core Value Proposition

Euro NCAP provides independent consumer information on the safety of new cars in Europe through standardized star ratings and extensive vehicle testing.

Target Customer

Car buyers, fleets, insurers, and regulators seeking objective, up-to-date safety information on new vehicles sold in Europe.

Key Differentiator

Independent, evolving five-star safety rating system with comprehensive tests across cars, vans, and trucks; ratings are publicly available, regularly updated, and tied to current safety equipment and technology (e.g., AEB, driver assistance).

Implementation Timeline

Ratings are published after testing; the latest star rating is considered the most relevant. Ratings expire after six years and may be reviewed annually or updated during facelifts; next safety ratings are announced on a scheduled cycle (e.g., next round of safety results noted for 2025).

Pain Points

1Difficulty comparing safety across different car models and model years due to evolving testing schemes and varying safety equipment.
2Ratings can become outdated as technology evolves; older ratings may not reflect current safety standards.
3Complexity of interpreting dual ratings and understanding how standard vs. optional safety equipment affects star results across markets.

Key Features

1Five-star safety rating system for vehicles (cars, vans, trucks) based on standardized tests.
2Comprehensive test categories (e.g., Adult Occupant Protection, Vulnerable Road User, Safety Assist, AEB, lane support).
3Regular updates and facelifts considerations with annual reviews; ratings expire after six years if not updated.
4Vehicle search/tooling to compare makes/models and view associated ratings.
5Dedicated sections for different vehicle types (e.g., Commercial Truck Ratings, Quadricycle Ratings) and drivers assist gradings.

Target Customer Industries

Client Results

1Publishes standardized safety ratings (stars) for vehicles; latest results and updates reflect current safety performance.
2Provides progressive ratings across multiple safety domains (e.g., Safe Driving, Crash Avoidance, Post Crash Safety) for trucks and other vehicles.
3Offers accessible safety information to inform buying decisions and fleet selections.

Competitive Advantages

1Independent benchmarking not tied to manufacturer claims.
2Publicly available, regularly updated safety information.
3Broad coverage across vehicle types (car, van, truck, quadricycle) and safety domains.
4Incorporates evolving safety technologies (driver assistance, AEB) in rating interpretation.

Key Benefits

1Helps consumers and fleets identify the safest vehicle options.

2Keeps pace with advancing safety technology and tests.

3Provides clear explanations of rating methodology and validity (e.g., year of test, six-year validity).

Additional Product Information

Product Description

The European New Car Assessment Programme; an independent safety testing program that evaluates new vehicles and provides star ratings and safety assessments across multiple categories and vehicle types.

Target Market

Car buyers, fleets, insurers, and regulators in Europe seeking objective comparisons of vehicle safety.

Unique Value Proposition

Independent, standardized, and continuously updated safety ratings with comprehensive test coverage and clear explanations of how safety equipment and technology influence results.

Technical Requirements

Access and search via the Euro NCAP website; uses standardized testing protocols; for engineers, there are protocols and technical guidelines available.

Pricing Model

Not disclosed; ratings and information are publicly available on Euro NCAP’s website.

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