Eurogamer.net
Business Profile
Core Value Proposition
Eurogamer.net provides video game news, reviews and guides.
Target Customer
Online readers and gamers seeking trustworthy video game news, reviews and guides; potential supporters interested in ad-free browsing and supporter-only content.
Key Differentiator
Longstanding gaming publication (since 1999) with a broad mix of news, reviews, features, guides and videos, plus Digital Foundry coverage and a supporter program; operates as a brand within IGN Entertainment.
Implementation Timeline
Not specified in the content; implementation/value timelines for campaigns are not disclosed
Pain Points
- 1Desire for a trusted, comprehensive source of video game news, reviews and guides
- 2Interest in an ad-free reading experience and access to supporter-only content
- 3Need for curated deals and up-to-date information across multiple platforms and games
Key Features
- 1News, Reviews, Features, Guides, and Videos across gaming topics
- 2Deals section with product recommendations and affiliate/commission messaging
- 3Digital Foundry tech analysis and platform coverage
- 4Personalized reading recommendations via the For You section
- 5Supporter program offering ad-free browsing and supporter-only content
Target Customer Industries
Decision Makers
- 1Advertising Director
- 2Brand Partnerships Manager
- 3Marketing Manager
Client Results
- 1Increased brand visibility among a large gaming audience
- 2Higher engagement through integrated news, reviews, guides and videos
- 3Access to ad-free experience and exclusive content via Supporter program
- 4Potential uplift from curated deals and affiliate-like promotions
Competitive Advantages
- 1Long-standing, trusted source in the gaming community since 1999
- 2Diverse content mix (news, reviews, guides, features, videos) and niche coverage (Digital Foundry)
- 3Supporter program offering ad-free browsing and supporter-only content
- 4Part of IGN Entertainment, providing scale and cross-brand integration
Key Benefits
Additional Product Information
Product Description
A digital media site delivering video game news, reviews, features, guides and videos; part of IGN Entertainment.
Target Market
Online gamers, gaming enthusiasts, and brands seeking to reach gaming audiences through news, reviews, guides and deals
Unique Value Proposition
A trusted, long-running gaming publication offering a comprehensive mix of content and an optional ad-free supporter experience, with access to specialized coverage like Digital Foundry
Technical Requirements
Content may require cookies enabled (e.g., videos gated behind cookie prompts); user accounts may be needed for some features and supporter access
Pricing Model
Supporter subscription available at £2.99 / $2.99 per month
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