Explore Asheville
Business Profile
Core Value Proposition
Explore Asheville provides travel planning resources, guides, mobile app, and seasonal content to help visitors plan trips to Asheville, NC.
Target Customer
Travelers planning a trip to Asheville, NC; visitors seeking events, hotels, activities, and seasonal experiences.
Key Differentiator
Official Asheville destination marketing site offering real-time seasonal content (e.g., Fall Color Reports) and an integrated mobile app for planning trips.
Implementation Timeline
Immediate access for most features (guide request, newsletter signup, app download); real-time content updated on a schedule (e.g., Fall Color Reports weekly).
Pain Points
- 1Difficulty planning a trip with up-to-date information on events, activities, and deals.
- 2Finding reliable, centralized sources for seasonal experiences and foliage information.
- 3Accessing a portable, up-to-date travel guide and updates while on the go.
Key Features
- 1Free Visitor Guide requests
- 2Newsletter sign-up
- 3Explore Asheville App
- 4Seasonal content pages (Fall, Winter, Spring, Holidays)
- 5Fall Color Report and interactive Fall Color Map
- 6Event listings and itineraries
Target Customer Industries
Client Results
- 1Easier trip planning with centralized Asheville information
- 2Access to free visitor guides and updates via newsletter
- 3Updated, seasonally relevant itineraries and event information
- 4On-device planning through the Explore Asheville app
Competitive Advantages
- 1Official, authoritative source for Asheville travel planning
- 2Real-time seasonal content and updates (Fall Color Reports, maps)
- 3Multiple formats for planning: website, weekly reports, mobile app, and free guides
Key Benefits
Additional Product Information
Product Description
Official travel site for Asheville, NC, providing information on things to do, events, hotels, and trip planning resources.
Target Market
Travelers and visitors planning trips to Asheville, NC; people seeking events, restaurants, and attractions.
Unique Value Proposition
Official Asheville visitor resource with real-time seasonal content, interactive fall color maps, and free guides that simplify travel planning.
Technical Requirements
Content available via web and mobile app; no specific technical requirements provided.
Pricing Model
Free to access; no pricing information provided in content.
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