Facing History & Ourselves
Business Profile
Core Value Proposition
Facing History & Ourselves provides lessons of history to challenge teachers and their students to stand up to racism, antisemitism, and other forms of bigotry and hate.
Target Customer
Educators (teachers), schools and school districts, professional learning participants, and international educational partners
Key Differentiator
A resource- and experience-based education platform that links history to today, using thousands of research-based resources, primary sources, survivor testimonies, and professional learning options (in-person and online) to foster civil discourse, critical thinking, and democratic engagement
Implementation Timeline
Access to on-demand resources and self-paced courses is immediate upon signup; live/events operate on published schedules (e.g., Fall 2025 courses and events).
Pain Points
- 1Addressing racism, antisemitism, and other forms of bigotry in the classroom
- 2Teaching controversial or polarized topics and facilitating constructive civic discourse
- 3Providing evidence-based resources and professional development to improve student engagement and learning
Key Features
- 1Resource Library with collections and units for Social Studies and English Language Arts
- 2Professional Learning for Educators (in-person and on-demand/online)
- 3On-demand learning and self-paced courses
- 4Curriculum collections (e.g., US History Curriculum Collection, ELA collections)
- 5Classroom tools for current events, civil discourse, and teaching about difficult histories; events and workshops
Target Customer Industries
Client Results
- 194% of Facing History students are more likely to report that their class motivated them to learn
- 292% of Facing History teachers agree that the program helps students stand up for what they believe even when others disagree
- 391% of elective teachers agree or strongly agree that the course promotes students’ abilities to ground reading, writing, and speaking in evidence from text
Competitive Advantages
- 1Extensive, research-based resources and thousands of teaching materials tailored to Social Studies and English Language Arts
- 2Combination of survivor testimonies, primary sources, and evidence-based pedagogy
- 3Multiple delivery modes (in-person, online, on-demand) and global reach (US, Canada, UK)
- 4Strong impact messaging and testimonials, plus a donation-supported nonprofit model
Key Benefits
Case Studies & Success Stories
Student testimonial from Don Mills Collegiate Institute (Canada)
Quote: 'We are the ones who are going to create history. When future generations look back, it’s going to be us they are going to talk about and the change that we’ve made.'
Stolen Lives: The Indigenous Peoples of Canada and the Indian Residential Schools
Resource highlight describing teaching about Canada’s residential schools through primary sources and survivors’ testimonies; used to engage with Indigenous voices and histories
Additional Product Information
Product Description
An education nonprofit that provides teaching resources, professional learning, and classroom experiences to connect history with current events, aiming to challenge racism, antisemitism, and other forms of bigotry.
Target Market
K-12 schools and districts, educators, and international partners (Canada, United Kingdom) seeking resources and professional learning to foster inclusive, evidence-based civic education
Unique Value Proposition
Combines survivor testimonies, primary sources, and evidence-based pedagogy with flexible delivery (in-person, online, on-demand) to empower teachers and students to engage with history and stand up against hate.
Technical Requirements
Web access with JavaScript enabled for sign-up forms and access to some resources; online/On-demand content available via the website
Pricing Model
Free account signup available; donation-based funding model (tax-deductible donations) to support programs
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