FARFETCH
Business Profile
Core Value Proposition
FARFETCH provides access to 100,000+ designer fashion styles from world’s best brands and emerging labels, with express delivery and free returns.
Target Customer
Global luxury fashion shoppers seeking designer brands and premium homeware, across womenswear, menswear, kidswear, and homeware categories.
Key Differentiator
Global multi-brand luxury fashion marketplace linking customers with partner boutiques worldwide, including both new and pre-owned items, plus resale options (Second Life) and sustainable services.
Implementation Timeline
Value available immediately through catalog access and shopping features; broader impact (sales/conversion) may develop over weeks with ongoing promotions and new collections
Pain Points
- 1Difficulty finding a broad, curated selection of luxury brands and emerging labels in one place.
- 2Desire for fast shipping and easy returns on high-value fashion items.
- 3Interest in both new and pre-owned designer pieces, plus resale/sustainability options.
Key Features
- 1Access to 100,000+ styles across Womenswear, Menswear, Kidswear, and Homeware
- 2Express delivery and free returns
- 3Pre-owned/Second Life resale options for designer bags and other items
- 4Shop by department and brand pages; updates on new-in and sale
- 5Membership/discount programs and promotions
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2Head of Merchandising
- 3VP of E-commerce
- 4Director of Brand Partnerships
- 5Head of Digital / Digital Commerce
Client Results
- 1Expanded product assortment and brand reach (over 100k styles) for customers
- 2Improved shopping experience with faster delivery and easier returns
- 3Access to both new and pre-owned designer items (Second Life) and sustainable options
Competitive Advantages
- 1Global marketplace with partner boutiques and a wide luxury brand selection
- 2Inclusion of pre-owned items and resale options (Second Life)
- 3Express shipping and free returns to enhance customer satisfaction
- 4Dedicated sections for new-in, sale, and emerging brands
- 5Sustainability-focused services and promotions
Key Benefits
Additional Product Information
Product Description
A global luxury fashion marketplace that aggregates designer brands and partner boutiques to offer a vast selection of fashion and homeware, including both new and pre-owned items.
Target Market
Global luxury fashion consumers and shoppers seeking designer brands, emerging labels, and premium homeware across all ages and genders
Unique Value Proposition
A single global destination connecting shoppers with designer brands and partner boutiques worldwide, offering vast new and pre-owned luxury selections with fast delivery and easy returns
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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