FARFETCH

Business Profile

Core Value Proposition

FARFETCH provides access to 100,000+ designer fashion styles from world’s best brands and emerging labels, with express delivery and free returns.

Target Customer

Global luxury fashion shoppers seeking designer brands and premium homeware, across womenswear, menswear, kidswear, and homeware categories.

Key Differentiator

Global multi-brand luxury fashion marketplace linking customers with partner boutiques worldwide, including both new and pre-owned items, plus resale options (Second Life) and sustainable services.

Implementation Timeline

Value available immediately through catalog access and shopping features; broader impact (sales/conversion) may develop over weeks with ongoing promotions and new collections

Pain Points

1Difficulty finding a broad, curated selection of luxury brands and emerging labels in one place.
2Desire for fast shipping and easy returns on high-value fashion items.
3Interest in both new and pre-owned designer pieces, plus resale/sustainability options.

Key Features

1Access to 100,000+ styles across Womenswear, Menswear, Kidswear, and Homeware
2Express delivery and free returns
3Pre-owned/Second Life resale options for designer bags and other items
4Shop by department and brand pages; updates on new-in and sale
5Membership/discount programs and promotions

Target Customer Industries

Decision Makers

1Chief Marketing Officer (CMO)
2Head of Merchandising
3VP of E-commerce
4Director of Brand Partnerships
5Head of Digital / Digital Commerce

Client Results

1Expanded product assortment and brand reach (over 100k styles) for customers
2Improved shopping experience with faster delivery and easier returns
3Access to both new and pre-owned designer items (Second Life) and sustainable options

Competitive Advantages

1Global marketplace with partner boutiques and a wide luxury brand selection
2Inclusion of pre-owned items and resale options (Second Life)
3Express shipping and free returns to enhance customer satisfaction
4Dedicated sections for new-in, sale, and emerging brands
5Sustainability-focused services and promotions

Key Benefits

1Extensive catalog of luxury fashion (100,000+ styles)

2Global access to designer brands and partner boutiques

3Express delivery and free returns

4New and pre-owned items via pre-owned sections and Second Life

5Promotions, memberships, and brand collaborations

Additional Product Information

Product Description

A global luxury fashion marketplace that aggregates designer brands and partner boutiques to offer a vast selection of fashion and homeware, including both new and pre-owned items.

Target Market

Global luxury fashion consumers and shoppers seeking designer brands, emerging labels, and premium homeware across all ages and genders

Unique Value Proposition

A single global destination connecting shoppers with designer brands and partner boutiques worldwide, offering vast new and pre-owned luxury selections with fast delivery and easy returns

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified in the provided content

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