Первый канал онлайн-платформа (First Channel Online Platform)

Business Profile

Core Value Proposition

[Первый канал онлайн-платформа (First Channel Online Platform)] provides free and paid streaming access to a wide library of Russian TV programming, including news, shows, films, and sports, with HD quality and ad-free options for subscribers.

Target Customer

Russian-speaking TV and streaming audiences worldwide seeking news, entertainment, sports, and films; advertisers seeking ad slots on a leading Russian channel.

Key Differentiator

Leader of Russian television with global reach, offering both live linear broadcasting and a large on-demand catalog (2500+ titles in some tiers), plus multiple paid subscriptions that provide ad-free HD viewing.

Implementation Timeline

Immediate access after subscribing; some plans offer a 7-day promotional trial with a nominal first price.

Pain Points

1Need convenient online access to a broad library of Russian TV content (news, entertainment, sports, films).
2Desire for HD streaming and, for some plans, an ad-free viewing experience.
3Preference for tiered subscription options offering varying content access and potential bundles (e.g., Kino1TV + Amediateka).

Key Features

1HD streaming of live and on-demand content
2Large catalog with multiple tiers (2500+ titles in some plans; 300+ titles in another)
3Multiple subscription options, including ad-free tiers
4Access to online cinema and channels (e.g., Дом Кино, Дом Кино Премиум, etc.)
5Trial opportunities (e.g., 1 ₽ for 7 days on some plans) and recurring billing

Target Customer Industries

Competitive Advantages

1Noted as the leader and highly popular among Russian-speaking audiences worldwide
2Offers both free and paid access, including ad-free options
3HD quality and large on-demand catalog complement live programming
4Bundled content options (Kino1TV + Amediateka) and multi-channel access
5Online availability and streaming across the site (1tv.ru)

Key Benefits

1Extensive catalog (2500+ titles in some plans)

2HD streaming and online access to live and on-demand content

3Ad-free viewing options with paid subscriptions

4Flexible pricing tiers and bundles (e.g., Kino1TV + Amediateka)

5Immediate access upon subscription and trial options

Additional Product Information

Product Description

Online platform and streaming service for First Channel, providing news, shows, films, and sports with live broadcasts and an on-demand catalog; multiple subscription tiers including ad-free options and bundled content.

Target Market

Global Russian-speaking audience and advertisers seeking access to First Channel's programming and ad inventory.

Unique Value Proposition

Leading Russian-language television brand with a broad HD on-demand catalog and live streaming, offered through multiple subscription tiers including ad-free experiences and content bundles.

Technical Requirements

Web-based streaming via 1tv.ru; subscription-based access; some plans advertise HD quality and ad-free viewing; online penetration without need for additional hardware specified.

Pricing Model

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