ΠΠ΅ΡΠ²ΡΠΉ ΠΊΠ°Π½Π°Π» ΠΎΠ½Π»Π°ΠΉΠ½-ΠΏΠ»Π°ΡΡΠΎΡΠΌΠ° (First Channel Online Platform)
Business Profile
Core Value Proposition
[ΠΠ΅ΡΠ²ΡΠΉ ΠΊΠ°Π½Π°Π» ΠΎΠ½Π»Π°ΠΉΠ½-ΠΏΠ»Π°ΡΡΠΎΡΠΌΠ° (First Channel Online Platform)] provides free and paid streaming access to a wide library of Russian TV programming, including news, shows, films, and sports, with HD quality and ad-free options for subscribers.
Target Customer
Russian-speaking TV and streaming audiences worldwide seeking news, entertainment, sports, and films; advertisers seeking ad slots on a leading Russian channel.
Key Differentiator
Leader of Russian television with global reach, offering both live linear broadcasting and a large on-demand catalog (2500+ titles in some tiers), plus multiple paid subscriptions that provide ad-free HD viewing.
Implementation Timeline
Immediate access after subscribing; some plans offer a 7-day promotional trial with a nominal first price.
Pain Points
- 1Need convenient online access to a broad library of Russian TV content (news, entertainment, sports, films).
- 2Desire for HD streaming and, for some plans, an ad-free viewing experience.
- 3Preference for tiered subscription options offering varying content access and potential bundles (e.g., Kino1TV + Amediateka).
Key Features
- 1HD streaming of live and on-demand content
- 2Large catalog with multiple tiers (2500+ titles in some plans; 300+ titles in another)
- 3Multiple subscription options, including ad-free tiers
- 4Access to online cinema and channels (e.g., ΠΠΎΠΌ ΠΠΈΠ½ΠΎ, ΠΠΎΠΌ ΠΠΈΠ½ΠΎ ΠΡΠ΅ΠΌΠΈΡΠΌ, etc.)
- 5Trial opportunities (e.g., 1 β½ for 7 days on some plans) and recurring billing
Target Customer Industries
Competitive Advantages
- 1Noted as the leader and highly popular among Russian-speaking audiences worldwide
- 2Offers both free and paid access, including ad-free options
- 3HD quality and large on-demand catalog complement live programming
- 4Bundled content options (Kino1TV + Amediateka) and multi-channel access
- 5Online availability and streaming across the site (1tv.ru)
Key Benefits
Additional Product Information
Product Description
Online platform and streaming service for First Channel, providing news, shows, films, and sports with live broadcasts and an on-demand catalog; multiple subscription tiers including ad-free options and bundled content.
Target Market
Global Russian-speaking audience and advertisers seeking access to First Channel's programming and ad inventory.
Unique Value Proposition
Leading Russian-language television brand with a broad HD on-demand catalog and live streaming, offered through multiple subscription tiers including ad-free experiences and content bundles.
Technical Requirements
Web-based streaming via 1tv.ru; subscription-based access; some plans advertise HD quality and ad-free viewing; online penetration without need for additional hardware specified.
Pricing Model
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