Fold3

Business Profile

Core Value Proposition

Fold3 provides historical military records to help people discover their military ancestors.

Target Customer

Genealogy researchers, family historians, and individuals researching military history.

Key Differentiator

Large, specialized digital archive of military history records (over 640 million records) with branding tied to the Fold3 name and its flag-folding tradition.

Implementation Timeline

Users can start a 7-day free trial immediately; value evolves as users begin searching and discovering records.

Pain Points

1Requires JavaScript to function properly (site indicates JavaScript must be enabled).
2Access is gated by membership, including a 7-day free trial and paid memberships.
3Limited explicit case studies or testimonials visible on the pages provided.

Key Features

1Search over 640 million military records.
2Category/war indexing (e.g., US Revolutionary War, War of 1812, Civil War, World War I, World War II, Korean War, Vietnam, etc.).
3Search, Browse, and List All Records navigation for discovering records.
4Regional availability noted: United States, Australia, Canada, New Zealand, United Kingdom.
5Membership options including a 7-day free trial and Free Membership.

Target Customer Industries

Competitive Advantages

1Specialized in military history records, offering a focused archive.
2Very large collection (over 640 million records) for in-depth research.
3Accessible search and navigation tools tailored for genealogical research.
4Branding tied to Ancestry's ecosystem and clear value proposition for military records.

Key Benefits

1Access to a vast, military-focused records collection.

2Ability to search by terms and browse by wars for targeted research.

3Flexible pricing with a 7-day free trial and membership options.

Additional Product Information

Product Description

Fold3 is a digital archive of historical military records designed to help users discover their military ancestors through searchable records across multiple wars and regions.

Target Market

Individuals researching military ancestry, genealogists, historians, and institutions like libraries or archives that serve research and education needs.

Unique Value Proposition

A highly specialized, large-scale military history archive with accessible search tools and a trial-based pricing model designed to help users uncover their military ancestors.

Technical Requirements

Javascript required for proper site functionality (site notes JS must be enabled).

Pricing Model

7-day free trial available; Free Membership option indicated; membership-based access implied for full use.

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