Forrester AI Access
Business Profile
Core Value Proposition
Forrester AI Access provides self-service access to proprietary research and trusted advice powered by Izola, enabling fast, confident decisions.
Target Customer
Executives and leaders across enterprises seeking rapid insights and guidance to make informed technology and business decisions.
Key Differentiator
Izola is Forrester’s proprietary generative AI tool integrated into AI Access, one of the industry’s first AI tools for clients, offering continuous guidance that blends research, consulting, and live events.
Implementation Timeline
Not specified
Pain Points
- 1Delays in obtaining actionable research and insights
- 2Difficulty validating ideas and aligning cross-functional teams quickly
- 3Need for trusted, expert guidance to navigate a fast-evolving technology and business landscape
Key Features
- 1Self-service answers powered by Izola (generative AI)
- 2Access to proprietary Forrester research
- 3Trusted advice from Forrester analysts
- 4Ability to validate ideas and align teams with tailored guidance
- 5Continuous guidance model blending research, consulting, and live events
Target Customer Industries
Decision Makers
- 1SVP, Commercial Operations & Marketing
- 2CIO
- 3CISO
Client Results
- 1259% ROI (as highlighted in Forrester Decisions context)
- 2Revenue growth accelerations of 4%
- 361 of the Fortune 100 trust Forrester
Competitive Advantages
- 1Proprietary Izola generative AI tool enabling fast insights
- 2Self-service access combined with analyst-guided advice
- 3Large enterprise credibility (e.g., trusted by 61 Fortune 100)
- 4Measurable impact claims and ROI benchmarks associated with Forrester Decisions
- 5Integration of research, consulting, and live events for continuous guidance
Key Benefits
Case Studies & Success Stories
Dun & Bradstreet testimonial
Jen Burns, SVP, Commercial Operations & Marketing, Dun & Bradstreet, states that Forrester integrates into their organization to help drive initiatives.
Additional Product Information
Product Description
Forrester AI Access gives your entire organization self-service answers powered by Izola, Forrester’s proprietary generative AI tool, to validate ideas, align teams, and access trusted advice quickly.
Target Market
Organizations and executives seeking rapid, data-driven guidance across technology, marketing, and business functions
Unique Value Proposition
Proprietary Izola genAI together with continuous analyst guidance delivers fast, trusted insights at scale for enterprise decision-making
Technical Requirements
Not specified
Pricing Model
Not specified
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