Forrester AI Access
Business Profile
Core Value Proposition
Forrester AI Access provides trusted insights that help organizations validate ideas, innovate, and make smarter decisions faster.
Target Customer
Organizations seeking AI-enabled decision support and reliable, research-backed insights to accelerate strategy, innovation, and risk management.
Key Differentiator
Part of Forrester's AI journey anchored by the Izola platform lineage; positions AI Access as an AI-enabled insights service built on Forrester's research framework.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need to validate ideas quickly to de-risk AI initiatives
- 2Need credible, research-backed insights to inform faster decision-making
- 3Need to accelerate innovation with trusted guidance and data-driven rationale
Key Features
- 1AI-enabled access to Forrester's research and insights
- 2Idea validation and faster decision support
- 3Strategic guidance to drive innovation and actionable outcomes
- 4Alignment with Forrester's Izola AI journey and framework
Target Customer Industries
Decision Makers
- 1CIO
- 2CISO
- 3CMO
- 4CSO
Client Results
- 1Faster time-to-insight and decision-making
- 2Validated initiatives and strategies
- 3Enhanced ability to innovate with research-backed guidance
Competitive Advantages
- 1Access to Forrester's research-backed insights and guidance
- 2AI-enabled decision validation tied to a recognized research framework
- 3Strategic alignment with Izola's AI journey
Key Benefits
Case Studies & Success Stories
Philip Morris International — Winner of the 2025 Enterprise Architecture Award for EMEA
Forrester announced PMI as the winner; results and EA strategies discussed in the post and at the Technology & Innovation Summit EMEA.
Saudi Telecom Company — Runner-Up in the 2025 Enterprise Architecture Award (EMEA)
Saudi Telecom Company was named runner-up in the 2025 EA Award for EMEA; related EA strategies highlighted in the post.
mBank — Winner of the 2025 Technology Strategy Impact Award for EMEA
Forrester announced mBank as the winner of the 2025 Technology Strategy Impact Award for EMEA; further details discussed in the post.
Additional Product Information
Product Description
Forrester AI Access is an offering that provides organizations with AI-enabled access to Forrester's insights and research to validate ideas, innovate, and make smarter decisions faster.
Target Market
Enterprises and organizations across Finance, Telecommunications, and Retail & CPG sectors seeking AI-informed decision support and credible guidance.
Unique Value Proposition
Combines Forrester's research-driven insights with AI-enabled validation to accelerate decision-making and innovation, leveraging the Izola framework.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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