ZoomInfo GTM Platform
Business Profile
Core Value Proposition
ZoomInfo GTM Platform provides a go-to-market intelligence platform that accelerates revenue growth by delivering high-quality B2B data, buyer-intent signals, and AI-powered automation with integrated outreach tools.
Target Customer
Sales, marketing, recruiting, and RevOps teams at companies of all sizes; GTM teams looking to accelerate pipeline generation and revenue growth.
Key Differentiator
Combines comprehensive B2B data with AI-driven insights and automated workflows across CRM and marketing tools (including Copilot and GTM Studio), delivering a single unified GTM system rather than disconnected point solutions.
Implementation Timeline
Customers report value within weeks to months; examples include faster deal timelines (approximately 30% faster) and deals closing within roughly 3 months in some cases.
Pain Points
- 1Difficulty identifying and prioritizing ideal buyers and target accounts
- 2Time wasted on manual data research, enrichment, and account discovery
- 3Fragmented tech stack with disjointed workflows across CRM, sales engagement, and marketing tools
Key Features
- 1Buyer Intent data and real-time buying signals
- 2Lead enrichment and automated data cleansing across tech stack
- 3AI-powered automation and playbooks (Copilot) to personalize outreach and automate tasks
- 4Account and contact discovery with org charts and decision-maker insights
- 5Integrated engagement workflows across CRM, sales engagement, and marketing platforms
Target Customer Industries
Decision Makers
- 1Chief Business Officer
- 2Sales Data Science Manager
- 3CEO
- 4VP Tech
- 5CISO
- 6IT Director
- 7VP of Sales
- 8Sales Leader
Client Results
- 1ZoomInfo data drives 39% of pipeline and saves reps 11+ hours weekly
- 2ZoomInfo helped grow revenue by 300% in just one year
- 3Weβre closing deals 40% faster due to better targeting and outreach
- 4Thomson Reuters case: 20-30% increase in lead-to-conversion rates
- 5Capital One: one intent signal contributed to 25% of yearly quota
- 6Lumen: timeline to close accelerated by about 30%
- 7Sharp USA: closed a $2.5 million deal leveraging targeted contacts
- 8FreightWaves: Copilot identified prospects that correctly fit ICP and saved time
- 9Thomson Reuters: increased conversion rates through targeted outreach
Competitive Advantages
- 1All-in-one GTM platform combining data, signals, and automation across the GTM stack
- 2AI-driven insights and automation (Copilot) that integrate with existing tools
- 3Large, active customer base (35,000+ customers) with proven outcomes across multiple industries
- 4Direct integration with popular CRM/marketing tools (Salesforce, HubSpot, Outreach, Salesloft, Marketo)
Key Benefits
Case Studies & Success Stories
SentinelOne β Copilot adoption and CRM integration
Copilot's dynamic buying committee filter instrumental in crafting and compiling a list for seamless import into CRM.
Lucid Software β Speed to target accounts
Customer notes a faster path to target accounts vs. competition using ZoomInfo insights and automation.
Databricks β Insights and automation drive pipeline
ZoomInfo's insights and automation cited as enabling growth in pipeline and efficiency.
Randstad N.V. β Faster deal closure
Close deals 40% faster thanks to improved email customization and buyer focus.
FreightWaves β ICP targeting efficiency
Copilot identified high-intent prospects that fit ICP, saving time.
Thomson Reuters β Lead-to-conversion improvements
Reported 20-30% increase in lead-to-conversion rates with ZoomInfo data and workflows.
Capital One β Intent signal impact
One intent signal helped contribute to 25% of yearly quota.
Lumen β Buying intent insight
AI components supported targeting with knowledge of buying intent and contacts.
Zscaler β Education sector targeting
Helped target decision-makers in the U.S. education sector.
Qualtrics β Education sector outreach
GTM platform helps surface relevant prospects for education-focused outreach.
Splunk β Personalization at scale
GTM platform enables surface of relevant prospects to personalize outreach.
BetterUp β AI-assisted account targeting
Copilot helps identify potential buyers within high-intent companies.
Earnix β VP Tech outreach
Copilot helped identify relevant high-intent accounts for VP Tech outreach.
Adobe β Outreach efficiency
Saved significant time on lead research and improved outreach effectiveness.
Freshworks β Right-time signals
Intent and signal data used to reach the right companies at the right time.
monday.com β Contact discovery and outreach
Found new contacts and enabled customized outreach directly from ZoomInfo.
Sharp USA β Major deal closure
Closed a $2.5 million deal leveraging targeted CISO contacts.
Additional Product Information
Product Description
The go-to-market intelligence platform that provides high-quality B2B data, real-time buyer intent signals, and AI-driven automation to help GTM teams build pipeline and close deals faster.
Target Market
B2B companies of all sizes seeking to accelerate pipeline generation and revenue growth; GTM teams including Sales, Marketing, and RevOps.
Unique Value Proposition
An integrated GTM platform that unifies data, intent signals, and automated workflows across CRM and marketing tools, powered by AI (Copilot and GTM Studio) for faster, more precise go-to-market execution.
Technical Requirements
Designed to integrate with major CRM and marketing platforms; supports Salesforce, HubSpot, Outreach, Salesloft, Marketo, and other tools for seamless AI-powered recommendations, alerts, enrichment, and outreach within existing workflows.
Pricing Model
Pricing details not provided in content; offers free trial and product demos.
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
Y Combinator
Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.
Clutch
Clutch provides a leading marketplace for finding and selecting business service providers with verified client reviews.
Visma cloud software
Visma cloud software provides mission-critical cloud business software that simplifies and automates complex processes for entrepreneurs, small and medium businesses, and the public sector.
Gmail
Gmail provides an email service that makes managing messages easy and secure, including features like a dedicated Manage Subscriptions view to unsubscribe from unwanted emails.
HackerRank Platform
HackerRank Platform provides an integrated Developer Skills Platform for hiring, interviewing, and upskilling developers, featuring online coding tests, live and take-home interviews, brand showcase tools, and AI-powered integrity controls.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 500+ sales professionals
Supercharge your Outreach Today
Join innovative businesses using GoAgentic to automate their sales outreach with AI-powered conversations.
Start Your AI Outreach Today
Your competition is already using AI for outreach. Every day you wait is hundreds of missed conversations.
Start Converting More Prospects Today
- Set up in less than 2 minutes
- Cancel anytime during trial
- Full access to all features
- 7-day money-back guarantee
immediately
Full access to all features
(Test with up to 100 conversations)
Cancel anytime β’ Money-back guarantee