Forrester Decisions
Business Profile
Core Value Proposition
Forrester helps organizations exceed customer demands and excel with technology by providing strategic clarity, operational alignment, and innovative solutions.
Target Customer
Executives, functional leaders, and teams across various departments, including technology, marketing, sales, and customer experience.
Key Differentiator
Forrester's combination of research, consulting, and live events, along with its proprietary AI tool Izola, provides unique continuous guidance and actionable insights.
Implementation Timeline
Clients can see value quickly due to the self-service nature of AI Access and the swift implementation of Forrester's strategic guidance.
Pain Points
- 1Navigating market volatility and complexity
- 2Aligning strategic initiatives across the organization
- 3Accelerating growth and achieving operational efficiency
Key Features
- 1Forrester Decisions research services
- 2AI Access and the Izola AI tool
- 3Consulting services for strategic execution
- 4Summits and live events for networking and insights
- 5Certification and training programs
Target Customer Industries
Decision Makers
- 1B2B Marketing Executives
- 2B2C Marketing Executives
- 3Technology Executives
- 4CIO
- 5Deputy COO
Client Results
- 1259% ROI
- 2Revenue growth accelerations of 4%
- 3Enhanced decision-making capabilities
Competitive Advantages
- 1Proprietary research and insights not available elsewhere
- 2Integration of AI tools for faster decision-making
- 3Comprehensive support from strategy to execution
Key Benefits
Case Studies & Success Stories
Dun & Bradstreet
Forrester integrated into Dun & Bradstreet's organization to drive initiatives forward with a unified team approach.
Saudi Awwal Bank
Forrester consultants delivered timely and dedicated support to align stakeholders and execute strategic roadmaps.
Additional Product Information
Product Description
Forrester Decisions provides research services that help executives and functional leaders drive strategic initiatives with confidence.
Target Market
Large enterprises, including 61 of the Fortune 100 companies
Unique Value Proposition
Forrester combines industry-leading research with AI and consulting to provide actionable insights and strategic guidance.
Technical Requirements
No specific technical requirements noted.
Pricing Model
No specific pricing information available.
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