Framer

Business Profile

Core Value Proposition

Framer provides a no-code website builder for designers with built-in CMS, SEO, and collaboration to create and publish professional websites quickly.

Target Customer

Designers and high-performing creative teams seeking fast publishing, design freedom, and CMS/SEO capabilities.

Key Differentiator

No-code website builder with deep design freedom, AI-assisted layout generation, built-in CMS, SEO, analytics, and real-time collaboration.

Implementation Timeline

Value often seen in days; examples include brand sites shipped in days and live sites with no friction.

Pain Points

1Need to publish websites quickly without relying on developers or handoffs.
2Desire for greater design freedom beyond traditional website builders.
3Need to manage content, SEO, and analytics without coding.

Key Features

1Built-in CMS for updating content without touching code.
2SEO and high-performance hosting built-in.
3Real-time collaboration and seamless handoffs on the canvas.
4AI Generate page layouts and advanced components.
5Craft responsive layouts with interactions and animations.

Target Customer Industries

Decision Makers

1Head of Design
2Design Lead
3Co-Founder
4Partnerships (Role)

Client Results

1Faster time-to-publish with no developer handoffs.
2High-performing, beautifully designed pages shipped quickly.
3Immersive brand sites shipped in days.
4Design teams can ship updates daily with no staging or dev handoffs.

Competitive Advantages

1No-code platform enabling designers to ship without developers.
2Built-in CMS, SEO, and analytics for end-to-end website management.
3Real-time collaboration and handoff-free workflow.
4AI-assisted layouts and components for faster design.

Key Benefits

1Fast publishing without developers

2Design freedom and visual fidelity

3Built-in CMS and SEO

4Collaboration and handoff-free workflow

5AI-assisted layout and component generation

Case Studies & Success Stories

Perplexity — faster design with control

Case #1

Head of Design at Perplexity: Framer enables fast shipping without compromising design; no dev handoff.

Visual Electric — seamless launch

Case #2

Co-Founder at Visual Electric: Framer enabled a seamless launch and live site with minimal friction.

Metalab — full creative freedom

Case #3

Partnerships at Metalab: Framer provided no-code freedom, enabling an immersive brand site shipped in days.

Miro — high-performing pages with in-house control

Case #4

Design Lead at Miro: Framer helped ship high-performing pages while keeping design control in-house.

Additional Product Information

Product Description

Framer is a no-code website builder and design tool that enables designers to create professional websites with built-in CMS, SEO, analytics, and real-time collaboration.

Target Market

Designers, design teams, creative agencies, startups seeking fast, high-quality, customizable websites.

Unique Value Proposition

A no-code, designer-focused website builder with full design freedom, AI-assisted layouts, CMS, SEO, and collaboration, delivering fast publishing without dev handoffs.

Technical Requirements

No explicit technical requirements listed in content; described as a no-code platform with built-in tooling.

Pricing Model

Pricing indicated as starting for free; specific plans not detailed in provided content.

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