Framer
Business Profile
Core Value Proposition
Framer provides a no-code website builder for designers with built-in CMS, SEO, and collaboration to create and publish professional websites quickly.
Target Customer
Designers and high-performing creative teams seeking fast publishing, design freedom, and CMS/SEO capabilities.
Key Differentiator
No-code website builder with deep design freedom, AI-assisted layout generation, built-in CMS, SEO, analytics, and real-time collaboration.
Implementation Timeline
Value often seen in days; examples include brand sites shipped in days and live sites with no friction.
Pain Points
- 1Need to publish websites quickly without relying on developers or handoffs.
- 2Desire for greater design freedom beyond traditional website builders.
- 3Need to manage content, SEO, and analytics without coding.
Key Features
- 1Built-in CMS for updating content without touching code.
- 2SEO and high-performance hosting built-in.
- 3Real-time collaboration and seamless handoffs on the canvas.
- 4AI Generate page layouts and advanced components.
- 5Craft responsive layouts with interactions and animations.
Target Customer Industries
Decision Makers
- 1Head of Design
- 2Design Lead
- 3Co-Founder
- 4Partnerships (Role)
Client Results
- 1Faster time-to-publish with no developer handoffs.
- 2High-performing, beautifully designed pages shipped quickly.
- 3Immersive brand sites shipped in days.
- 4Design teams can ship updates daily with no staging or dev handoffs.
Competitive Advantages
- 1No-code platform enabling designers to ship without developers.
- 2Built-in CMS, SEO, and analytics for end-to-end website management.
- 3Real-time collaboration and handoff-free workflow.
- 4AI-assisted layouts and components for faster design.
Key Benefits
Case Studies & Success Stories
Perplexity — faster design with control
Head of Design at Perplexity: Framer enables fast shipping without compromising design; no dev handoff.
Visual Electric — seamless launch
Co-Founder at Visual Electric: Framer enabled a seamless launch and live site with minimal friction.
Metalab — full creative freedom
Partnerships at Metalab: Framer provided no-code freedom, enabling an immersive brand site shipped in days.
Miro — high-performing pages with in-house control
Design Lead at Miro: Framer helped ship high-performing pages while keeping design control in-house.
Additional Product Information
Product Description
Framer is a no-code website builder and design tool that enables designers to create professional websites with built-in CMS, SEO, analytics, and real-time collaboration.
Target Market
Designers, design teams, creative agencies, startups seeking fast, high-quality, customizable websites.
Unique Value Proposition
A no-code, designer-focused website builder with full design freedom, AI-assisted layouts, CMS, SEO, and collaboration, delivering fast publishing without dev handoffs.
Technical Requirements
No explicit technical requirements listed in content; described as a no-code platform with built-in tooling.
Pricing Model
Pricing indicated as starting for free; specific plans not detailed in provided content.
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