Frankwatching
Business Profile
Core Value Proposition
Frankwatching provides a digital growth community that combines industry news and insights with education (Academy, Video Academy, Masterclasses) and events for online marketing, communication, social media and AI.
Target Customer
Marketing and communications professionals, content teams, and organizations seeking up-to-date trends and practical training in AI and digital marketing.
Key Differentiator
Integrated ecosystem offering blogs, training, and live events under one brand, with multi-format content (articles, videos, courses, events) and subscription options.
Pain Points
- 1Keeping up-to-date with AI developments and digital marketing trends
- 2Accessing practical, structured training and certifications
- 3Networking and learning from industry peers
Key Features
- 1Blogs and topic pages on AI, Content Marketing, Social Media, etc.
- 2Academy with Mastercourses, Trainingen, Opleidingen, Incompany options
- 3Video Academy
- 4Live events and conferences (e.g., AI Communicatie Event, Employee Experience Event, SocialToday Event)
- 5Newsletters with multiple topics and cadence (weekly, daily, updates)
Target Customer Industries
Decision Makers
- 1Head of SEO
- 2Marketing Strateeg
- 3Senior Communicatieadviseur
- 4Marcom Adviseur
- 5Marketeer
- 6Social Media Manager
- 7Vormgever (stagiair)
Competitive Advantages
- 1All-in-one platform for content, education, and events tailored to online marketing and AI
- 2Variety of formats (articles, masterclasses, videos, live events) and subscription options
- 3Pricing examples indicating accessible entry points (e.g., 69,- for online courses; 199,- for Masterclasses)
Key Benefits
Additional Product Information
Product Description
Frankwatching is a digital growth community offering blogs, an Academy with masterclasses and training, a Video Academy, and events focused on online marketing, communication, social media and AI.
Target Market
Marketing and communications professionals, teams, and organizations looking for up-to-date insights and practical training.
Unique Value Proposition
A single platform that combines industry news, practical education (courses and masterclasses), and live events for digital marketing, AI and related fields.
Pricing Model
Pricing examples shown: Masterclass 199,- excl. BTW; Online course 69,- excl. BTW. Abonnement options available for bundles (e.g., Team subscriptions) and content access via membership.
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