Fundly

Business Profile

Core Value Proposition

Fundly provides online fundraising tools to raise money for any cause.

Target Customer

{"Individuals","Charities and nonprofits","Schools and educational programs","Clubs, teams, and community organizations","Religious organizations"}

Key Differentiator

All-in-one fundraising platform with no upfront fees, built-in social sharing (Facebook Open Graph), a peer-to-peer / team fundraising model, an integrated events module (Eventbrite), heat maps for donor locations, and embeddable donation capabilities.

Implementation Timeline

Campaigns can be created and started for free immediately; fundraising activity and social amplification occur in real time; funds are typically withdrawable about 7 days after donation.

Pain Points

1Difficulty quickly raising money for a wide range of causes with an easy-to-use setup
2Limited visibility and donor engagement across social networks and real-time campaign updates
3Managing multiple campaigns, events, and donations across channels with analytics

Key Features

1Video and photo gallery on fundraising pages with mobile-friendly updates
2Facebook Open Graph integration for zero-click social sharing and wider impressions
3Peer-to-peer fundraising with teams and real-time updates
4Built-in events module with Eventbrite integration
5Geographic heat maps to target donor concentrations and embedable donation forms

Target Customer Industries

Client Results

125% of all Fundly donations come from social sources
2Campaign pages support sharing by supporters to boost reach
3Secure payments processing via Stripe; withdrawals typically occur around 7 days after the initial donation
4No minimum amount required to keep funds

Competitive Advantages

1No startup fees and no hidden fees
2Ability to start for free and customize donation pages
3Strong social sharing capabilities via Facebook Open Graph
4Mobile-friendly fundraising experience and updates
5Integrated payments (Stripe) and quick fund transfers
6Event management and donor analytics within one platform

Key Benefits

1No startup fees and no hidden fees

2Socially amplified campaigns through Facebook Open Graph

3Mobile-friendly donation pages and real-time updates

4Integrated events, peer-to-peer fundraising, and analytics

5Secure Stripe payments and quick fund access

Case Studies & Success Stories

Sudani Refugee Relief

Case #1

Campaign raised $9,188 (92% of goal) in Oakland, CA under Disaster Relief category

Boy From Antimatt

Case #2

Campaign listed with 0% progress in New York, NY under Creative Projects

SmartCents for Divine

Case #3

$1,622 raised (18% of goal) in Washington, DC under Non-Profit and Charity

Additional Product Information

Product Description

Fundly is an online fundraising platform that helps individuals and charities raise money for causes by creating campaign pages with video and image galleries, enabling social sharing, peer-to-peer fundraising, event management, heat maps, embeddable donation forms, and secure payments via Stripe.

Target Market

{"Individuals seeking to raise funds for personal causes","Nonprofits and charities","Schools and educational programs","Clubs, sports teams, and community organizations","Religious organizations"}

Unique Value Proposition

Fundly delivers an all-in-one, no-cost-to-start fundraising platform with rich social promotion, mobile-friendly pages, embedded donation capabilities, built-in events, and geographic targeting to boost donor engagement and donations.

Technical Requirements

{"Facebook integration (Open Graph) for social sharing","Stripe for secure online payments","Eventbrite integration for events","Embed options for Campaign Card, Donate Now button, or Donation Form","Mobile-optimized campaign pages"}

Pricing Model

Start for Free; No startup fees; No hidden fees

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