Fundly
Business Profile
Core Value Proposition
Fundly provides online fundraising tools to raise money for any cause.
Target Customer
{"Individuals","Charities and nonprofits","Schools and educational programs","Clubs, teams, and community organizations","Religious organizations"}
Key Differentiator
All-in-one fundraising platform with no upfront fees, built-in social sharing (Facebook Open Graph), a peer-to-peer / team fundraising model, an integrated events module (Eventbrite), heat maps for donor locations, and embeddable donation capabilities.
Implementation Timeline
Campaigns can be created and started for free immediately; fundraising activity and social amplification occur in real time; funds are typically withdrawable about 7 days after donation.
Pain Points
- 1Difficulty quickly raising money for a wide range of causes with an easy-to-use setup
- 2Limited visibility and donor engagement across social networks and real-time campaign updates
- 3Managing multiple campaigns, events, and donations across channels with analytics
Key Features
- 1Video and photo gallery on fundraising pages with mobile-friendly updates
- 2Facebook Open Graph integration for zero-click social sharing and wider impressions
- 3Peer-to-peer fundraising with teams and real-time updates
- 4Built-in events module with Eventbrite integration
- 5Geographic heat maps to target donor concentrations and embedable donation forms
Target Customer Industries
Client Results
- 125% of all Fundly donations come from social sources
- 2Campaign pages support sharing by supporters to boost reach
- 3Secure payments processing via Stripe; withdrawals typically occur around 7 days after the initial donation
- 4No minimum amount required to keep funds
Competitive Advantages
- 1No startup fees and no hidden fees
- 2Ability to start for free and customize donation pages
- 3Strong social sharing capabilities via Facebook Open Graph
- 4Mobile-friendly fundraising experience and updates
- 5Integrated payments (Stripe) and quick fund transfers
- 6Event management and donor analytics within one platform
Key Benefits
Case Studies & Success Stories
Sudani Refugee Relief
Campaign raised $9,188 (92% of goal) in Oakland, CA under Disaster Relief category
Boy From Antimatt
Campaign listed with 0% progress in New York, NY under Creative Projects
SmartCents for Divine
$1,622 raised (18% of goal) in Washington, DC under Non-Profit and Charity
Additional Product Information
Product Description
Fundly is an online fundraising platform that helps individuals and charities raise money for causes by creating campaign pages with video and image galleries, enabling social sharing, peer-to-peer fundraising, event management, heat maps, embeddable donation forms, and secure payments via Stripe.
Target Market
{"Individuals seeking to raise funds for personal causes","Nonprofits and charities","Schools and educational programs","Clubs, sports teams, and community organizations","Religious organizations"}
Unique Value Proposition
Fundly delivers an all-in-one, no-cost-to-start fundraising platform with rich social promotion, mobile-friendly pages, embedded donation capabilities, built-in events, and geographic targeting to boost donor engagement and donations.
Technical Requirements
{"Facebook integration (Open Graph) for social sharing","Stripe for secure online payments","Eventbrite integration for events","Embed options for Campaign Card, Donate Now button, or Donation Form","Mobile-optimized campaign pages"}
Pricing Model
Start for Free; No startup fees; No hidden fees
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