GEICO Insurance
Business Profile
Core Value Proposition
GEICO Insurance provides auto, homeowners, renters, life, and other insurance products, delivered via a mobile app and online portal to help customers save money and manage policies.
Target Customer
Individual policyholders seeking personal auto, home, or other insurance, and small to mid-sized businesses needing commercial coverages such as general liability, professional liability, workers' compensation, and other business insurance.
Key Differentiator
Longstanding brand trusted since 1936 with 85+ years of experience, claimed average annual savings of $900+, 97% customer satisfaction rating, and a highly-rated GEICO Mobile App for quotes, ID cards, claims, and roadside assistance.
Implementation Timeline
Not specified in content
Pain Points
- 1Need for a quick online quote and purchase of coverage
- 2Managing multiple policies and making payments online
- 3Reporting and tracking claims and obtaining roadside assistance
Key Features
- 1GEICO Mobile App for ID cards, payments, roadside assistance, and policy management
- 2Online account access to view and service multiple policies
- 3Claims Center to report, track, and manage claims
- 4Quote tool across multiple insurance types (Auto, Home, Renters, Motorcycle, Boat, Business, etc.)
- 5Broad range of personal and business insurance products
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Average annual savings of $900+ for new policies
- 297% customer satisfaction rating
- 3The GEICO Mobile App and site received #1 rankings in a Forrester benchmark
Competitive Advantages
- 1Trusted brand with 85+ years of experience and a history dating back to 1936
- 2Wide range of insurance types (personal and business) and online/mobile servicing
- 3Highly rated mobile app and integrated claims/roadside features
- 4Discounts/savings opportunities highlighted (subject to state and policy type)
Key Benefits
Additional Product Information
Product Description
A broad portfolio of personal and business insurance products, including auto, homeowners, renters, condo, mobile home, boat, and various commercial coverages, with online and mobile tools for quotes, policy management, and claims.
Target Market
Individuals seeking personal insurance and small to mid-sized businesses needing commercial policies and risk coverages
Unique Value Proposition
Comprehensive insurance coverage across personal and commercial lines with a user-friendly mobile app and online platform, backed by decades of experience and proven savings.
Technical Requirements
GEICO Mobile App availability; online policy management; ZIP code required to start a quote; standard privacy/cookie policies
Pricing Model
Pricing not explicitly disclosed; emphasizes savings and discounts with online quotes and policy options; discounts may vary by state and product
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