Who What Wear
Business Profile
Core Value Proposition
[Who What Wear] provides celebrity style and fashion trend coverage along with shopping suggestions from fashion and beauty experts.
Target Customer
Fashion enthusiasts and shoppers seeking trend insights, outfit ideas, and editor-curated shopping picks.
Key Differentiator
Editorial-driven fashion coverage with integrated, editor-curated shopping recommendations and affiliate links, available in multiple regional editions.
Implementation Timeline
Not specified
Pain Points
- 1Finding trustworthy, up-to-date fashion trend coverage and outfit ideas.
- 2Discovering shoppable products that match current trends without hunting across many sites.
- 3Navigating content across multiple regional editions and categories (Trends, Outfits, Beauty, Living, etc.).
Key Features
- 1Trend coverage and fashion stories (Trends, Luxury, Fashion)
- 2Outfit coverage and street-style features (Outfits, Airport Style, Office, Street Style, Vacation, Party)
- 3Shopping guides and affiliate-linked product recommendations
- 4Beauty, Nails, Fragrance content
- 5Video Shopping and 'Shop with isa' features
- 6Newsletter and podcast content
- 7Multi-region editions (US, UK, Australia)
Target Customer Industries
Decision Makers
- 1Senior Shopping Editor
- 2Editor
Client Results
- 1Affiliate revenue from linked purchases through site content
- 2Increased reader engagement and time on site
- 3Broader reach via multiple regional editions (US, UK, Australia)
Competitive Advantages
- 1Editorial voice from a large team of editors and contributors
- 2Direct-to-shop shopping content with affiliate links
- 3Regional edition coverage (US, Australia, UK) expanding audience
- 4Video Shopping and dynamic shopping features
- 5Diverse content verticals (Trends, Outfits, Beauty, Living, Weddings, Podcasts)
Key Benefits
Additional Product Information
Product Description
Celebrity style and fashion trend coverage with shopping suggestions from fashion and beauty experts; a lifestyle fashion media platform.
Target Market
Fashion-conscious readers, trend followers, and shoppers seeking editorially curated shopping picks
Unique Value Proposition
A fashion media brand that blends credible trend reporting with editor-curated, purchasable shopping recommendations across multiple regions, supported by affiliate links.
Technical Requirements
Not publicly disclosed
Pricing Model
Subscription model with pricing starting from $0.99
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