Getty Images Platform
Business Profile
Core Value Proposition
Getty Images Platform provides access to a massive catalog of royalty-free stock photos, videos, illustrations, vectors, and editorial content to source visuals for marketing, publishing, and brand storytelling.
Target Customer
Brands, marketers, publishers, editors, advertisers, creative agencies, media organizations
Key Differentiator
Extensive, multi-format library with exclusive visuals across images, videos, illustrations, vectors, and music, plus AI-powered creation tools, editorial content, 4K/HD support, and enterprise workflow features (Media Manager, Premium Access, Custom Content, Partner Collections).
Implementation Timeline
Not specified in content
Pain Points
- 1Difficulty finding high-quality, license-ready visuals quickly across multiple formats
- 2Need for exclusive or premium visuals not available elsewhere
- 3Managing large volumes of digital assets and licensing workflows at scale
Key Features
- 1Royalty-free stock photos, videos, illustrations, vectors, and music
- 2Editorial and news, sports, and entertainment content
- 34K and HD video and high-quality imagery
- 4AI Generator for creating new images, with text-to-image generation and editing capabilities
- 5Modify creative images and custom fine-tuning of AI models
- 6Media Manager for digital asset management
- 7Custom Content and Partner Collections
- 8Premium Access and enterprise subscription options
- 9Archives and historical/archival imagery
Target Customer Industries
Competitive Advantages
- 1Unrivaled, diversified library with exclusive visuals
- 2Support for multiple formats (images, video, editorial, audio) and high-resolution options (4K/HD)
- 3AI-powered image generation and editing capabilities
- 4Enterprise-ready tools (Media Manager, Premium Access, Custom Content)
- 5Global network of creators (340,000+), with partner collections and curated content
Key Benefits
Additional Product Information
Product Description
A platform offering royalty-free stock photos, videos, illustrations, vectors, music, and editorial content, with AI capabilities, archival imagery, and enterprise workflow features for brand storytelling and editorial use.
Target Market
Brands, publishers, media outlets, marketing teams, advertising agencies, and creative professionals needing licensed visuals and creative assets at scale
Unique Value Proposition
Massive, high-quality visual library combined with AI-enabled creation tools and enterprise workflows, enabling fast sourcing, customization, and licensing for brand storytelling and editorial needs.
Technical Requirements
Not specified in content
Pricing Model
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