Giro d'Italia

Business Profile

Core Value Proposition

Giro d'Italia provides official information, updates, routes (parcours), teams, and related experiences around the Giro d'Italia cycling race, plus hospitality, tours, and fan engagement programs.

Target Customer

{"Cycling fans seeking official Giro d'Italia updates and content","Hospitality clients and event partners seeking packages and experiences","Tour Operators and travel partners offering Giro-related trips","Media and journalists covering the Giro d'Italia","Cities and municipalities hosting stages (e.g., ANCI) and other public sector entities"}

Key Differentiator

Official, multi-faceted ecosystem for the Giro d'Italia featuring a broad mix of offerings: live information and news, route details, team data, hospitality packages, travel programs, virtual experiences, community projects, and host-a-stage opportunities, all under one platform.

Implementation Timeline

Not specified in the content

Pain Points

1Need authoritative, centralized updates on parcours, stages, and teams for Giro d'Italia 2025
2Access to hospitality options, travel packages, and event experiences tied to the Giro
3Desire for diverse fan engagement content (news, photos, video, podcasts) and official digital experiences

Key Features

1Official event hub with Edizione 2025, Percorso, Classifiche, Squadre, Le Regioni del Giro, Made in Italy
2Hospitality, Store, Pacchetti, Tour Operator, Progetti (R-Intents, Ride Green, BiciScuola, Reporter per un Giorno, ANCI e il Giro d'Italia)
3Giro Extra, Giro d'Italia Virtual, Giro d'Italia Women, Giro Next Gen, Giro d'Italia 2025 content sections
4Host-a-Stage (Ospita una Tappa) and partner opportunities
5News, Foto, Video, Podcast, Storia, Albo d'Oro, Hall of Fame, Media Center
6FanZone content for registered users

Target Customer Industries

Competitive Advantages

1Official source and ecosystem for Giro d'Italia content, updates, and experiences
2Integrated offerings across information, hospitality, travel, and digital engagement
3Variety of programs and initiatives (e.g., Giro Virtual, Women, Next Gen, Ride Green, Reporter per un Giorno)
4Opportunities for host cities and partners to participate (Ospita una Tappa, ANCI collaboration)

Key Benefits

1Access to official parcours and team information

2Hospitality packages and travel opportunities associated with Giro events

3Rich media content (news, photos, videos, podcasts) and digital experiences (Giro Virtual)

4Opportunities for cities/partners to host stages and participate in programs

5Community and educational initiatives (Ride Green, BiciScuola, Reporter per un Giorno)

Additional Product Information

Product Description

Official site and broader event ecosystem for the Giro d'Italia, providing route information, team details, news, hospitality packages, travel programs, and fan engagement activities across multiple related events and initiatives.

Target Market

Cycling fans, hospitality clients, travel operators, media, cities hosting stages, sponsors/partners

Unique Value Proposition

The official, comprehensive Giro d'Italia ecosystem delivering real-time updates, extensive content, hospitality and travel opportunities, digital experiences, and community initiatives all around the Giro d'Italia brand.

Technical Requirements

N/A

Pricing Model

N/A

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