Global Citizen
Business Profile
Core Value Proposition
Global Citizen provides an action platform that mobilizes millions of Global Citizens to drive policy change and financial investments to end extreme poverty and defend the planet.
Target Customer
Global Citizens worldwide (individuals seeking to take action on poverty, climate, and inequality) and partner organizations across sectors (NGOs, brands, government, media, philanthropy).
Key Differentiator
A large-scale advocacy platform with a global community and multi-sector convening capabilities, offering campaigns, events, awards, collaborations, and broadcasts to drive tangible policy change and investments.
Pain Points
- 1Difficulty mobilizing large-scale public support to influence policy and funding decisions related to poverty and inequality.
- 2Need to coordinate actions across sectors (business, entertainment, policy, government, philanthropy) to drive investments and change.
- 3Engaging diverse audiences (including media and brands) to participate in advocacy and action.
Key Features
- 1Campaigns
- 2Convening
- 3Awards
- 4Collaborations
- 5Events & Broadcasts
Target Customer Industries
Client Results
- 1Mobilization of millions of people to advocate and take action
- 2Drive tangible policy changes and financial investments to end poverty
- 3Cross-sector collaboration to address poverty, inequality, and climate issues
Competitive Advantages
- 1Massive global community (millions) enabling wide-scale mobilization
- 2Cross-sector reach across business, entertainment, policy, government, philanthropy
- 3Structured programs: campaigns, convening, awards, collaborations, events/broadcasts
- 4Global footprint with leadership and offices around the world (Headquartered in New York; offices in Canada, South Africa, Nigeria, Australia, Germany, and the United Kingdom)
Key Benefits
Additional Product Information
Product Description
An advocacy and action platform that mobilizes millions of people to end extreme poverty and defend the planet, coordinating campaigns, convenings, awards, and collaborations across sectors.
Target Market
Global Citizens worldwide; partner NGOs, brands, government entities, media organizations, and philanthropic partners.
Unique Value Proposition
Global Citizen combines a massive, engaged global community with cross-sector partnerships and multi-channel campaigns to drive policy change and financial investments toward ending poverty and defending the planet.
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