GoFundMe Pro
Business Profile
Core Value Proposition
GoFundMe Pro provides an all-in-one nonprofit fundraising platform that combines Classy's fundraising capabilities with GoFundMe's scale and intelligence to help nonprofits fundraise across channels.
Target Customer
Nonprofit organizations (U.S.-based 501(c)(3)) seeking online fundraising, events, and donor engagement across multiple channels.
Key Differentiator
A unique blend of Classy’s fundraising software with GoFundMe’s scale, donor network (190M), and intelligence, enabling branded campaigns, multi-channel outreach, and data-driven optimization all in a single platform.
Implementation Timeline
Campaigns can be created quickly (e.g., 10 minutes to create a campaign; 2 minutes to add a program designation) and emergency campaigns can be set up rapidly for urgent needs (e.g., Maui wildfires case).
Pain Points
- 1Siloed fundraising channels requiring multiple tools and complex integration
- 2Difficulty engaging donors across channels and sustaining revenue
- 3Limited ability to optimize campaigns with donor insights and scalable payment solutions
Key Features
- 1Direct Appeals
- 2Donation Forms
- 3Donation Pages
- 4Crowdfunding
- 5Recurring Giving
- 6Giving Cart
- 7Live Events
- 8Event Ticketing & Registration
- 9Auctions & Mobile Bidding
- 10Peer-to-Peer Fundraising
- 11Corporate Giving
- 12Nonprofit Pages on GoFundMe
- 13GoFundMe Pay
- 14Integrations Hub
- 15International Fundraising (multi-currency)
- 16Donor Dashboard
- 17Campaign Templates
- 18GoFundMe Intelligence
- 19Reporting
- 20Meta Social Sharing
Target Customer Industries
Decision Makers
- 1Executive Director
- 2Chief Development Officer
- 3Development Director
- 4Director of Advancement
- 5VP of Marketing / Marketing & Communications Director
- 6Campaign Manager
Client Results
- 146% increase in completed donations with Campaign Studio (The Salvation Army)
- 210 minutes to create a campaign; 2 minutes to add a program designation (Direct Relief)
- 337% more gifts YoY; 121% more raised YoY; $1M raised; 92% first-time donors (Joni and Friends)
Competitive Advantages
- 1Powerful combination of Classy software and GoFundMe scale/intelligence
- 2Access to the GoFundMe donor community (190M) and multi-channel fundraising including live events and P2P
- 3Brandable campaigns and donation forms with minimal or no coding
- 4GoFundMe Pay for payments and secure, scalable platform
- 5Insights and reporting with GoFundMe Intelligence and centralized Donor Dashboard
Key Benefits
Case Studies & Success Stories
The Salvation Army sees a 46% increase in completed donations with Campaign Studio
Campaign Studio contributed to a 46% increase in completed donations.
Baby2Baby
Launched a peer-to-peer fundraising campaign on GoFundMe Pro in minutes to quickly raise emergency funds during the Maui wildfires.
Direct Relief
Direct Relief partners with GoFundMe Pro to improve fundraising performance and gain campaign insights; 10 minutes to create a campaign and 2 minutes to add a program designation.
Joni and Friends
Used Studio campaign builder to customize its Giving Tuesday campaign without developers; 37% more gifts YoY, 121% more raised YoY, $1M raised, 92% first-time donors; 10 minutes to create a campaign and 2 minutes to add a program designation.
Additional Product Information
Product Description
GoFundMe Pro is the evolution of Classy, combining Classy’s nonprofit fundraising software with GoFundMe’s scale and intelligence to help nonprofits fundraise across channels, including branded donation forms, pages, events, and peer-to-peer campaigns.
Target Market
Nonprofits, including healthcare nonprofits, food banks, and research/human services organizations in the U.S., with 501(c)(3) status.
Unique Value Proposition
100% dedicated to nonprofits with the power of GoFundMe and its large donor network, delivering branded multi-channel campaigns, donor insights, and streamlined payments.
Technical Requirements
Not disclosed in the provided content
Pricing Model
Not disclosed; options include requesting a demo
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