Google Business Profile
Business Profile
Core Value Proposition
Google Business Profile helps businesses get a free listing on Google Search and Maps to turn people who find you into new customers.
Target Customer
Local storefronts and service-area businesses seeking visibility and control over their online presence on Google
Key Differentiator
Free, highly customizable business listing with hours, photos, posts, offers, and attributes, accessible and manageable directly within Google Search and Maps
Implementation Timeline
Not explicitly specified in content; ROI figures indicate outcomes observed over multiple years (since 2019)
Pain Points
- 1Low online visibility on Google Search and Maps
- 2Incomplete or outdated business information (hours, photos, posts)
- 3Difficulty differentiating the business and communicating key attributes to customers
Key Features
- 1List your business on Google Search and Maps
- 2Add hours, photos, cover image, logo, and other visuals
- 3Post updates, offers, and answers to questions
- 4Add attributes (e.g., Black-owned, women-owned, veteran-owned, LGBTQ+ friendly)
- 5Manage your profile from Search and Maps (mobile and desktop)
Target Customer Industries
Decision Makers
- 1Co-owner
- 2Founder & CEO
- 3Marketing Manager
Client Results
- 1280% ROI since 2019 (Beekman 1802 case study related to Google Ads)
- 2150% YoY growth (Talley & Twine)
- 3190% YoY growth (Mother-in-Law’s Kimchi)
Competitive Advantages
- 1No-cost listing on Google Search and Maps
- 2Rich profile customization (hours, photos, posts, attributes) to shape customer perception
- 3Direct management from Search and Maps across devices
- 4Enhances local discovery and credibility for storefronts and services
Case Studies & Success Stories
Beekman 1802 case study – 280% ROI since 2019
Co-owner Josh Kilmer-Purcell highlights significant ROI achieved via Google Ads messaging and campaigns
Talley & Twine case study – 150% YoY growth
Founder & CEO Randy Williams notes a 150% year-over-year growth in Google Ads performance
Mother-in-Law’s Kimchi case study – 190% YoY growth
Marketing Manager Maggie O’Rear reports a 190% YoY growth in sales from Google Ads campaigns
Additional Product Information
Product Description
Get listed on Google Search and Maps for free; customize with hours, photos, posts, and offers; manage your profile from Search and Maps to improve local visibility.
Technical Requirements
Requires signing into a Google account to manage the profile; profile management is done via Google Search and Maps
Pricing Model
Free to create and maintain a Google Business Profile
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
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Google Business Profile helps businesses get listed on Google Search and Maps for free to turn people who find your business into customers.
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