Google Business Profile
Business Profile
Core Value Proposition
Google Business Profile helps businesses get listed on Google Search and Maps for free to turn people who find your business into customers.
Target Customer
Small and local business owners and managers seeking to improve online visibility and attract local customers (storefronts or service areas such as retail, restaurants, and consumer goods).
Key Differentiator
Free, easy-to-manage profile on Google Search and Maps with rich capabilities (hours, photos, posts, offers, attributes, reviews, questions & answers) and the ability to highlight ownership attributes (e.g., Black-owned, women-owned, veteran-owned, LGBTQ+ friendly).
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Limited local visibility on Google Search and Maps
- 2Inaccurate or inconsistent business information across platforms
- 3Difficulty engaging with customers and showcasing offers, hours, and updates
Key Features
- 1Free business listing on Google Search and Maps
- 2Add hours, phone number, operating hours, and other essential information
- 3Upload photos and logos to personalize the profile
- 4Create posts, offers, and events to engage customers
- 5Respond to reviews and answer questions (Q&A)
- 6Add attributes (e.g., Black-owned, women-owned, veteran-owned, LGBTQ+ friendly)
- 7Showcase product inventory, ordering, bookings, quotes, and other services
Target Customer Industries
Decision Makers
- 1Co-owner
- 2Founder & CEO
- 3Marketing Manager
Client Results
- 1Case examples show substantial ROI/yoy growth from Google Ads campaigns (indirectly relevant to the broader Google ecosystem and local business presence) such as: 280% ROI since 2019 (Beekman 1802); 150% YoY growth (Talley & Twine); 190% YoY growth (Mother-in-Law’s Kimchi).
- 2Additional note: a separate quote indicates 300% ROI this year for Talley & Twine
Competitive Advantages
- 1No-cost initial setup for a Business Profile
- 2Explicit emphasis on local visibility via Search and Maps
- 3Rich profile controls (hours, photos, posts, attributes) and customer engagement (reviews, Q&A)
- 4Integration with Google ecosystem (ads, analytics, and related tools)
Key Benefits
Case Studies & Success Stories
Beekman 1802 – ROI impact with Google Ads
280% ROI since 2019 (co-owner Josh Kilmer-Purcell cited).
Talley & Twine – YoY growth and ROI
150% YoY growth; founder & CEO Randy Williams notes 300% ROI this year.
Mother-in-Law’s Kimchi – YoY growth
190% YoY growth; Marketing Manager Maggie O’Rear cites growth in sales.
Additional Product Information
Product Description
Free listing that lets businesses manage their presence on Google Search and Maps, including hours, contact information, photos, posts, offers, and attributes to attract local customers.
Target Market
Local storefronts and service-area businesses (retailers, restaurants, consumer-facing services) seeking to be found by local customers on Google.
Unique Value Proposition
A no-cost, controllable presence on Google Search and Maps that showcases essential business information, engage customers, and highlight unique ownership attributes and offerings.
Technical Requirements
Requires a Google account; manage via Google Search and Maps (web or mobile).
Pricing Model
Free to use Google Business Profile; Google Ads and other paid Google advertising products are separate offerings
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
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Google Business Profile helps businesses get a free listing on Google Search and Maps to turn people who find you into new customers.
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