Google Business Profile
Business Profile
Core Value Proposition
Google Business Profile provides a free profile to list your business on Google Search and Maps to turn searchers into customers. You can add hours, photos, posts, logos, and essential information to stand out.
Target Customer
Businesses with storefronts or service areas seeking to improve visibility on Google Search and Maps and attract customers.
Key Differentiator
Free, easily managed profile integrated with Google Search/Maps, with configurable attributes (e.g., ownership attributes), and the ability to post updates and offers; managed via a Google account.
Implementation Timeline
Not specified in content; ROI figures reference 2019 onward for Beekman 1802; no explicit implementation timeline provided.
Pain Points
- 1Difficulty being discovered by customers on Google Search/Maps
- 2Maintaining accurate business information (hours, contact, location)
- 3Showcasing products, offers, and branding to drive visits or orders
Key Features
- 1Free Google Business Profile to appear in Search and Maps
- 2Add hours, photos, logos, and essential business information
- 3Post updates, offers, and events
- 4Attributes to reflect ownership (Black-owned, women-owned, veteran-owned, LGBTQ+ friendly)
- 5Manage profile via Google account on desktop or mobile
Target Customer Industries
Decision Makers
- 1Co-owner
- 2Founder & CEO
- 3Marketing Manager
Client Results
- 1Beekman 1802: 280% ROI since 2019; testimonial by Josh Kilmer-Purcell
- 2Talley & Twine: 150% YoY growth; ROI up to 300% in the referenced period
- 3Mother-in-Law’s Kimchi: 190% YoY growth
Competitive Advantages
- 1AI-powered optimization and cross-channel reach within Google Ads ecosystem
- 2Budget optimization and ROI tracking
- 3No-cost Google Analytics integration
- 4Comprehensive tools integration (Ads, Analytics, Merchant Center) within Google ecosystem
Key Benefits
Case Studies & Success Stories
Beekman 1802 – ROI with Google Ads
Josh Kilmer-Purcell, Co-owner, Beekman 1802, states there is no better platform than Google Ads to reach the world and cites 280% ROI since 2019.
Talley & Twine – ROI and growth
Randy Williams, Founder & CEO, Talley & Twine reports 150% YoY growth and notes a 300% ROI in their Google Ads campaigns.
Mother-in-Law’s Kimchi – YoY growth
Maggie O’Rear, Marketing Manager, Mother-in-Law’s Kimchi reports 190% YoY growth.
Additional Product Information
Product Description
Free profile to help businesses get listed on Google Search and Maps, enabling customers to find and engage with storefronts or service areas; includes adding hours, photos, posts, and essential information.
Target Market
Businesses with physical storefronts or service areas seeking visibility on Google Search and Maps; retailers, restaurants, service providers, and other local businesses.
Unique Value Proposition
Free, easy-to-manage presence on Google Search and Maps that drives customer discovery and engagement, with rich business information, photos, and posts.
Technical Requirements
Requires a Google account; manage your profile via Google Search and Maps; sign in with Google.
Pricing Model
Free
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
Foursquare Geospatial Intelligence Platform
Foursquare provides a leading location intelligence platform that helps businesses understand real-time human movement and optimize their marketing strategies.
Ow.ly Link Shortener
Ow.ly provides URL shortening and tracking services to enhance social media engagement and analytics.
NP Digital
NP Digital provides comprehensive digital marketing strategies that enhance online visibility, optimize brand identity, and drive conversions.
Pixabay
Pixabay provides over 5.7 million royalty-free images, videos, and music for creators to use without attribution, offering high-quality media for diverse applications.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required