Google Play Games Level Up
Business Profile
Core Value Proposition
Google Play Games Level Up provides a suite of tools and benefits to accelerate growth by re-engaging players, increasing discoverability, and enabling better editorial exposure for games on Google Play.
Target Customer
Game developers and publishers on Google Play seeking to grow reach, engagement, and monetization.
Key Differentiator
A milestone-driven program integrated with Play Console and Play Store editorial surfaces, offering You tab engagement, promotional opportunities, and cross-device support including PC Play, with guidelines and a roadmap (Sidekick, cloud save, etc.).
Implementation Timeline
{"availability":"Rollout in Play Console starting today","milestones":["First milestone date: July 2026","Play Games Sidekick: July 2026","Cloud save: November 2026","Seamless restore: November 2026"]}
Pain Points
- 1Difficulty re-engaging players after initial discovery and install
- 2Limited discoverability and editorial exposure on Google Play
- 3Fragmented player experiences across devices and platforms
Key Features
- 1You tab personalized engagement space for players to see events, offers, and updates
- 2Editorial boosts and promotion opportunities across the Play Store
- 3Play Points boosters, quests, and cross-promotion opportunities
- 4Cross-device gameplay support including controller/mouse/keyboard, Play on PC, and cloud save for seamless experience
- 5Play Games Sidekick in-game overlay for rewards and achievements
Target Customer Industries
Decision Makers
- 1VP of Product Management
- 2VP and GM, Games on Google Play
Client Results
- 1Not quantified in content; program aims to accelerate growth, re-engage players, and improve editorial discovery
Competitive Advantages
- 1Integrated suite of tools within Play Console and Play Store editorial surfaces
- 2Open to all games and focused on improving player journey and retention
- 3Cross-device gameplay support, including PC play, and enhanced engagement features
- 4Clear milestones and evolving guidelines with ongoing updates
Key Benefits
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Additional Product Information
Product Description
A program to evolve Google Play Games into an integrated, player-centric experience, offering engagement spaces, editorial opportunities, and enhanced store discovery and promotional tools for games on Google Play.
Target Market
Game developers and publishers releasing titles on Google Play
Unique Value Proposition
A milestone-driven, editorial-backed growth program tightly integrated with Play Console and Play Store experiences to boost engagement, discovery, and monetization.
Technical Requirements
Requires Play Console access and compliance with Level Up guidelines; integration with You tab, Play Games services, Sidekick, cloud save, and cross-device capabilities; PC play support.
Pricing Model
Not specified in the content
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