Google Play Games Level Up

Business Profile

Core Value Proposition

Google Play Games Level Up provides a suite of tools and benefits to accelerate growth by re-engaging players, increasing discoverability, and enabling better editorial exposure for games on Google Play.

Target Customer

Game developers and publishers on Google Play seeking to grow reach, engagement, and monetization.

Key Differentiator

A milestone-driven program integrated with Play Console and Play Store editorial surfaces, offering You tab engagement, promotional opportunities, and cross-device support including PC Play, with guidelines and a roadmap (Sidekick, cloud save, etc.).

Implementation Timeline

{"availability":"Rollout in Play Console starting today","milestones":["First milestone date: July 2026","Play Games Sidekick: July 2026","Cloud save: November 2026","Seamless restore: November 2026"]}

Pain Points

1Difficulty re-engaging players after initial discovery and install
2Limited discoverability and editorial exposure on Google Play
3Fragmented player experiences across devices and platforms

Key Features

1You tab personalized engagement space for players to see events, offers, and updates
2Editorial boosts and promotion opportunities across the Play Store
3Play Points boosters, quests, and cross-promotion opportunities
4Cross-device gameplay support including controller/mouse/keyboard, Play on PC, and cloud save for seamless experience
5Play Games Sidekick in-game overlay for rewards and achievements

Target Customer Industries

Decision Makers

1VP of Product Management
2VP and GM, Games on Google Play

Client Results

1Not quantified in content; program aims to accelerate growth, re-engage players, and improve editorial discovery

Competitive Advantages

1Integrated suite of tools within Play Console and Play Store editorial surfaces
2Open to all games and focused on improving player journey and retention
3Cross-device gameplay support, including PC play, and enhanced engagement features
4Clear milestones and evolving guidelines with ongoing updates

Key Benefits

1Engage players with a dedicated You tab and in-store engagement tools

2Access to Play Console content tools and editorial opportunities

3Increased visibility via editorial surfaces and featuring opportunities

4Cross-device gameplay support including PC play and Play Games services

5Guidance and updates aligned with user-experience guidelines and program milestones

Case Studies & Success Stories

Murb

Case #1

Erik and Kelvin’s app Murb connects and enables indie artists in Brazil to create and distribute music from their phones; aims to democratize music production

BlackListed

Case #2

Channing’s app BlackListed empowers Black professionals with a dedicated platform to build community, share career milestones, and support Black-owned businesses

Soul Knight

Case #3

Zeyang, Kan, and Susheng built a global community around the popular game Soul Knight; developed by ChillyRoom

Additional Product Information

Product Description

A program to evolve Google Play Games into an integrated, player-centric experience, offering engagement spaces, editorial opportunities, and enhanced store discovery and promotional tools for games on Google Play.

Target Market

Game developers and publishers releasing titles on Google Play

Unique Value Proposition

A milestone-driven, editorial-backed growth program tightly integrated with Play Console and Play Store experiences to boost engagement, discovery, and monetization.

Technical Requirements

Requires Play Console access and compliance with Level Up guidelines; integration with You tab, Play Games services, Sidekick, cloud save, and cross-device capabilities; PC play support.

Pricing Model

Not specified in the content

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