LinkedIn API Platform
Business Profile
Core Value Proposition
LinkedIn API Platform provides developers with APIs to sign in users, share content, manage Live Events, integrate data between platforms, and access LinkedIn data for marketing, sales, learning, and talent solutions.
Target Customer
Developers and organizations building apps that integrate LinkedIn features and data (web, mobile, SaaS platforms) to enable authentication, sharing, events, data integrations, and talent-related workflows.
Key Differentiator
Comprehensive, multi-solution developer platform that combines consumer identity, content sharing, event management (including Event Ads), learning, talent and job capabilities, and data portability in a single ecosystem with specialized APIs (e.g., Event Management API, Advertising API, Matched Audiences).
Implementation Timeline
Not specified in content
Pain Points
- 1Need to authenticate users with their LinkedIn identity and enable Seamless sign-in with professional profiles.
- 2Need to create, manage, and promote events across LinkedIn and off-platform channels.
- 3Need to connect LinkedIn data to other platforms for marketing, sales, recruiting, and learning workflows.
Key Features
- 1Sign in with LinkedIn and content sharing integration
- 2Live Events creation, management, and promotion (Event Management API)
- 3Event Advertising capabilities (Event Ads API via Advertising API)
- 4Ad analytics and organic performance data (Ad Analytics API and Share Statistics API)
- 5Data integrations to connect data between platforms
- 6Talent, Job Posting, and Recruiter-related capabilities
Target Customer Industries
Decision Makers
- 1VP of Product Management
Client Results
- 1dramatic increase in event attendance
- 2measurable ROI from targeted event campaigns
Competitive Advantages
- 1End-to-end event management integrated with Event Ads API for promotional campaigns
- 2Ability to promote events to targeted audiences and track performance with analytics APIs
- 3Matched Audiences API for audience targeting (requires approval) within Advertising API
- 4Unified set of APIs across signing in, content sharing, events, learning, and talent for cohesive app development
Key Benefits
Case Studies & Success Stories
Sprinklr: Targeted event campaigns using Event Management and Event Ads APIs
Anish Chadda, VP of Product Management at Sprinklr, stated that leveraging the Event Ads API enabled highly targeted event campaigns, resulting in dramatic increases in event attendance and measurable ROI.
Additional Product Information
Product Description
Grow your brand and business with LinkedIn APIs
Target Market
Developers and enterprises building apps that integrate LinkedIn functionality and data to enhance identity, content sharing, events, recruitment, learning, and marketing capabilities.
Unique Value Proposition
A single developer platform offering access to LinkedIn's professional identity, content, events, and workforce data through a broad suite of APIs, enabling end-to-end integration across marketing, sales, learning, and talent workflows.
Technical Requirements
Create an app in the developer portal, add the relevant API products (e.g., Event Management API, Advertising API for Event Ads), and apply for access where required (e.g., Matched Audiences API approval; Advertising API access). Review developer.docs and access status within My Apps.
Pricing Model
Not specified
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