Google Trends

Business Profile

Core Value Proposition

Google Trends provides data visualizations and insights into Google search trends, including global and regional trends, with outputs available as Open Source for storytelling and analysis.

Target Customer

{"Newsrooms / Media Organizations","Non-profit / NGO organizations","Government and International Organizations","Researchers and analysts who study trends and public interest"}

Key Differentiator

Open Source outputs of Trends data combined with visual storytelling efforts, created by the Trends Data-Team and designers worldwide; emphasis on data visualization and public access to results.

Pain Points

1Understanding what people are searching for globally and regionally in near real-time
2Transforming raw search data into understandable visual stories for audiences
3Accessing trend data and visualizations in an open format for broader use

Key Features

1Global and regional Google search trend data and visualizations
2Open Source outputs of trends data and visualizations
3Project-based data visualization efforts (e.g., data storytelling and graphics)
4Export options including CSV and RSS feed
5Educational resources and tutorials on Google Trends usage

Target Customer Industries

Client Results

1Ability to tell stories and derive insights from Google Trends data
2Open Source data outputs for reuse and analysis
3Examples of use cases such as OECD weekly tracker estimating GDP from search data
4Regional and global trend insights for various topics (e.g., AI trends, sports season trends)

Competitive Advantages

1Open Source access to trend data and visuals
2Versatile regional/global trend coverage with storytelling focus
3Direct export options (CSV, RSS) for integration and reporting
4Dedicated Trends Data-Team collaboration with designers for visual storytelling

Key Benefits

1Understand what’s trending globally and regionally

2Access to data visualizations and storytelling outputs

3Open Source availability of results and datasets

4Export options for reporting and integration

5Usage in credible, global contexts (e.g., OECD GDP tracking via trends data)

Additional Product Information

Product Description

Google Trends offers insights into what people are searching for on Google, including visualizations of search interest over time and regionally, with resources and tutorials to help users analyze and tell stories from trends data. It emphasizes open-source outputs and data visualization projects.

Target Market

Organizations and individuals seeking to understand and visualize public search interest, including media, non-profits, governments, and researchers.

Unique Value Proposition

Combines global and regional search trend data with open-source visual outputs and storytelling-focused visualization projects, enabling organizations to analyze and share insights widely.

Technical Requirements

Web-based interface with options to export data as CSV and to subscribe via RSS feed; supports data visualization projects and open-source outputs.

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