Grazia
Business Profile
Core Value Proposition
Grazia provides up-to-date fashion, luxury, beauty, celebrity, lifestyle and food news.
Target Customer
French-speaking readers interested in fashion, beauty, lifestyle, celebrities, culture, travel and food.
Key Differentiator
French edition of a global fashion and lifestyle brand delivering real-time coverage across fashion, beauty, culture and lifestyle in French.
Pain Points
- 1Need timely, trend-focused fashion and lifestyle news
- 2Desire for curated inspiration and shopping/advice across multiple lifestyle categories
- 3Seeking celebrity-driven fashion content and culture coverage
Key Features
- 1Daily updated articles across fashion, beauty, lifestyle, culture, travel and food
- 2Looks de stars and Tendances mode with quick trend highlights
- 3Bonnes adresses (curated places) and recipes/food content
- 4Newsletter sign-up for updates
- 5Podcasts and other multimedia content
- 6KIOSQUEMAG official boutique presence
Target Customer Industries
Decision Makers
- 1Brand Director
- 2Marketing Manager
- 3Media Planner
- 4Head of Partnerships
- 5Chief Marketing Officer
Competitive Advantages
- 1Real-time, celebrity-focused fashion and lifestyle coverage
- 2Multi-category editorial reach: mode, beauté, culture, voyages, food
- 3Content tailored for a French audience with a local editorial voice
- 4Integrated shopping and brand discovery through the KIOSQUEMAG store
- 5Availability of newsletters and podcasts to deepen audience engagement
Key Benefits
Additional Product Information
Product Description
Grazia.fr is a French fashion and lifestyle news publication covering actualité mode, luxe, beauté, people, lifestyle and food with sections across fashion, beauty, culture, travel and more.
Target Market
French-speaking consumers and brands seeking to reach fashion-lifestyle audiences via news, features, and curated recommendations.
Unique Value Proposition
A French edition of a global fashion and lifestyle brand offering real-time, cross-category coverage with celebrity and culture focus.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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