Griffin Museum of Science and Industry (Griffin MSI)
Business Profile
Core Value Proposition
Griffin Museum of Science and Industry (Griffin MSI) provides immersive, hands-on science experiences, including exhibits, tours, shows, a five-story domed theater, and a WWII submarine, designed to educate and inspire visitors of all ages.
Target Customer
Families with children, students and educators, youth and families, schools (Illinois school groups), and visitors seeking educational and entertaining science experiences.
Key Differentiator
One of the largest science centers in the Western Hemisphere with marquee, interactive exhibits and notable attractions (e.g., Marvel’s Spider-Man: Beyond Amazing, U-505 Submarine, Giant Dome Theater) plus robust education programs and a broad member/visitor experience.
Implementation Timeline
Value is realized immediately upon visiting or purchasing tickets; members receive ongoing benefits during each visit, and educational programs run on an ongoing basis (field trips, events, camps, and workshops).
Pain Points
- 1Need engaging, hands-on science experiences for families and students.
- 2Accessible, family-friendly venue with diverse exhibits and programs in a single location.
- 3Balanced mix of education, entertainment, and community access (discounts, memberships, and programs).
Key Features
- 1Permanent and select temporary exhibits accessible with General Admission
- 2Special experiences with separate tickets (e.g., U-505 On-Board Tour, Coal Mine Tour, Giant Dome Theater, Spider-Man: Beyond Amazing)
- 3Five-story domed wraparound theater
- 4Education offerings for educators, professionals, youth and families, including field trips
- 5Membership program with benefits (free general admission, discounts, parking perks)
- 6Accessibility, dining/shopping, and guest services amenities
- 7Ticketing options including Illinois Free Days, CityPASS, and Museums for All programs
Target Customer Industries
Client Results
- 1Visitors able to engage with science through hands-on exhibits and theater experiences
- 2Education-focused outcomes, including field trips and youth programs
- 3Membership provides ongoing access and discounts, enhancing repeat visits and support for science education
Competitive Advantages
- 1Direct access to notable attractions (U-505 Submarine, Spider-Man exhibition, Giant Dome Theater) within a single venue
- 2Large-scale, domed theater experience not commonly found in all museums
- 3Strong education and youth programming, plus broad accessibility and guest services
- 4Membership benefits with free general admission and discounts
- 5Multiple discount programs (Illinois Free Days, CityPASS, Museums for All, military/teacher discounts)
Key Benefits
Case Studies & Success Stories
Visitor Testimonials
Feedback highlighting the museum as a standout experience: 'The best way to describe my experience at the Griffin Museum of Science and Industry is "Wow!"', 'If you haven’t been to Griffin MSI in a while, it might be time to stop by and see what’s new,' and 'This might be my most favorite museum in Chicago...'
Education and Outreach
Content emphasizes getting students excited about science, supporting teachers, and inspiring future innovators through educational offerings and field trips.
Additional Product Information
Product Description
A major science museum in Chicago offering interactive exhibits, tours, shows, and a five-story domed theater, plus notable attractions like a real WWII submarine (U-505) and marquee exhibitions such as Marvel’s Spider-Man: Beyond Amazing. The museum provides education programs, field trips, memberships, and donor opportunities.
Target Market
Families with children, school groups and teachers, youth and family visitors, educators, and science enthusiasts looking for educational and entertaining experiences in Chicago.
Unique Value Proposition
Griffin MSI combines large-scale, immersive science experiences with iconic attractions (submarine, Spider-Man exhibition, dome theater) and strong education/membership programs, delivering a comprehensive, accessible science destination for all ages.
Technical Requirements
Online ticketing portal; reservation system for timed-entry experiences (CityPASS integration); membership cards (digital or physical); parking in the underground garage; accessibility accommodations; contact phone for tickets (773-684-1414); location at 5700 S. DuSable Lake Shore Drive, Chicago, IL 60637.
Pricing Model
General Admission provides access to most permanent exhibits with separate pricing for special experiences (e.g., U-505 On-Board Tour, Coal Mine Tour, Giant Dome Theater, Spider-Man exhibition). Illinois Free Days offer free General Admission on select dates for Illinois residents. CityPASS® provides discounted admission to Griffin MSI permanent exhibits and one special timed-entry experience. Memberships provide free General Admission and additional discounts. Discounts exist for active military, veterans, Chicago residents, teachers, and Museums for All participants. Parking is not included with General Admission.
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