Ground News

Business Profile

Core Value Proposition

[Ground News] provides a platform to compare how different news publishers frame the same news and to view bias and factuality ratings across 50,000+ sources, reinforced by a browser extension that adds context to every story.

Target Customer

General news readers seeking multiple perspectives; educators and libraries; organizations seeking group subscriptions; individuals who want to verify coverage and avoid echo chambers.

Key Differentiator

Bias ratings drawn from independent monitoring sources; extremely broad source base (50k+ sources); ability to compare coverage across outlets for the same story; integration via a browser extension for real-time context; dedicated features like My News Bias, Blindspot Feed, and ownership data.

Implementation Timeline

Not explicitly specified; value suggested to be available upon using the browser extension and engaging with features like My Feed and Top Sources

Pain Points

1Difficulty understanding how different outlets frame the same news story
2Skepticism about source bias and credibility
3Echo chambers and polarized coverage
4Desire for quick access to multiple perspectives and factuality data

Key Features

1Bias ratings for sources using independent organizations (All Sides, Ad Fontes Media, Media Bias/Fact Check)
2Comparison of related articles across 50,000+ news sources
3Browser extension that adds context to every news story and shows cross-source coverage
4Ownership data for publishers and factuality scores
5My News Bias analysis, Your Top Sources, Your Article Bias, and Your Blindspot Consumption for personalization

Target Customer Industries

Decision Makers

1Executive Director
2Educator
3Librarian

Client Results

1Improved ability to see multiple perspectives on a single news story
2Increased awareness of media bias and source credibility
3Enhanced ability to verify information through cross-source comparison and ownership data
4Personalized news experience and topic tracking

Competitive Advantages

1Independent bias ratings sourced from multiple organizations
2Large, diverse source pool (50k+ sources) for broader coverage
3Per-story bias context via browser extension and visibility into ownership/data
4Personalization features (My News Bias, Blindspot Feed) and group subscription options

Key Benefits

1Multi-source perspective on a single story

2Independent bias and factuality insights

3Personalized feeds and topic tracking

4Group subscription options for institutions

Case Studies & Success Stories

Nobel Peace Center testimonial

Case #1

Executive Director Kjersti Fløgstad praises Ground News as an excellent way to stay informed, avoid echo chambers, and expand worldview; platform showcased at the Nobel Peace Center.

Additional Product Information

Product Description

Ground News is a platform that enables users to compare how different news publishers frame the same story, applying bias and factuality ratings across 50k+ sources, with a browser extension for real-time context and multi-source analysis.

Target Market

General news readers; educational institutions and libraries; organizations seeking group subscriptions; anyone seeking to diversify media consumption and reduce bias.

Unique Value Proposition

See every side of every news story across thousands of sources with independent bias ratings, factuality insights, and a browser extension that adds context as you read.

Technical Requirements

Browser extension available (Chrome Store and Firefox Add-ons); access to 50k+ news sources through the platform

Pricing Model

Subscriptions: Vantage at $7.99/month (billed $95.88/year); Premium at $2.99/month (billed $35.88/year); Group Subscriptions available (up to 50 people) with potential discounts; pricing shown in USD

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