Gust
Business Profile
Core Value Proposition
Gust provides a platform to start, grow, and fund your venture, combining company formation, fundraising planning, and investor connections.
Target Customer
Founders and startup teams seeking to launch, grow, and fund their ventures; accelerators and angel/VC networks that work with startups; investors and startup service providers who engage with Gust programs.
Key Differentiator
Unified platform with data-backed fundraising tools, cap table management, and incorporation, plus a connected ecosystem of accelerators and investors, supported by Mission Control and a network of pre-negotiated discounts.
Implementation Timeline
{"Incorporation in under 2 minutes (Plan your Co-founder Ownership / Incorporate your Company pages)"," anecdotal examples of rapid setup, such as 3 days to complete onboarding and incorporation"}
Pain Points
- 1Difficulty planning fundraising and identifying the right investors or groups to target
- 2Co-founder ownership/equity alignment and avoiding ownership conflicts
- 3Incorporation, governance, compliance, and maintaining a clean cap table
Key Features
- 1Gust Company Profile to tell your startup’s story and manage diligence data
- 2Fundraising planning with cap table modeling and terms setting
- 3Digital signing of SAFEs and Convertible Notes with automatic cap table reflection
- 4Funding match with angel groups and VCs; apply to incubators and accelerators
- 5Gust Mission Control: Office Hours, Expert Sessions, and a vetted network of startup specialists with pre-negotiated discounts
Target Customer Industries
Decision Makers
- 1Co-founder
- 2Founder
- 3Fractional CFO
- 4Startup Lawyer
- 5Accountant
- 6Bookkeeper
Client Results
- 1Access to over $100k in savings from Gust Partner Network
- 2Digital signing of SAFEs and Convertible Notes with cap table updates
- 3Incorporation and governance streamlined (e.g., incorporation under 2 minutes for planning features) and faster setup times (e.g., some cases described as 3 days to complete)
- 4Improved fundraising planning and investor targeting via benchmarks and data-driven guidance
Competitive Advantages
- 1All-in-one platform for formation, cap table, fundraising, and investor access
- 2Data-backed fundraising benchmarks and investor matching to guide strategy
- 3Digital document signing and automatic reflection on cap table
- 4Pre-negotiated discounts through a vetted startup services network
- 5Dedicated support via Gust Mission Control with Office Hours and Expert Sessions
Key Benefits
Case Studies & Success Stories
Gust Launch simplifies incorporation and governance
Founders praised Gust Launch as a sleek product for governance, risk, and compliance with webinars helping reduce time spent on services.
Mentors and founders advocate Gust for entity formation
A mentor notes advising companies to use Gust to create their entity, highlighting adoption by mentors and founders.
Responsive support during first C-corp setup
A founder shared that Gust’s team was responsive and helpful during the process of creating their first C-corp.
Gust Launch as a virtual startup advisor
A founder described Gust Launch as a virtual startup advisor, with easy cap table management and incorporation.
Speed and service excellence in incorporation
Founders reported quick and seamless incorporation experiences with Gust Launch, including rapid turnaround.
Additional Product Information
Product Description
A platform enabling startups to start, grow, and fund their ventures through company formation, cap table management, fundraising tooling, and access to a network of accelerators and investors.
Target Market
Startups and founders; accelerators; angel groups and venture capital networks; startup service providers seeking to support or invest in early-stage companies.
Unique Value Proposition
Gust uniquely combines formation, cap table and fundraising tooling with direct access to accelerators and investors, plus ongoing support through Mission Control and a discount-enabled network of service providers.
Technical Requirements
Web-based platform with digital document signing capabilities (SAFEs/Convertible Notes) and real-time cap table updates; internet access required
Pricing Model
Pricing includes a free tier or option to get started for free; pricing details are available on Gust's pricing pages
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