Gusto
Business Profile
Core Value Proposition
Gusto provides online payroll, HR, and benefits solutions to help growing businesses onboard, pay, insure, and support their teams.
Target Customer
Small and medium-sized businesses, startups, remote teams, and accounting professionals (e.g., accountants) who manage payroll, benefits, and HR needs.
Key Differentiator
All-in-one people platform combining payroll, benefits, HR, time & attendance, hiring/onboarding, talent management, and insights, with global payroll support and developer-friendly integrations via embedded payroll APIs.
Implementation Timeline
Payroll can be run in a few clicks; payroll is automatically filed for taxes and credits; sign-up is free and you pay by plan after you start running payroll. First payroll can be run after entering employee and tax details; payroll processing is described as taking only a few clicks with rapid setup.
Pain Points
- 1Payroll taxes and regulatory compliance across states (and internationally for contractors)
- 2Time and attendance management (hours, PTO, holidays)
- 3Employee benefits administration (health benefits, savings/401(k), etc.)
Key Features
- 1Payroll with automated deductions, direct deposit, and tax filing
- 2Time and attendance tracking and time-off requests
- 3Employee benefits (health benefits, automatic savings, 401(k), etc.)
- 4Hiring and onboarding (offer letters, checklists, onboarding setup)
- 5Integrations and APIs (Gusto Embedded Payroll APIs) for building payroll into another platform
Target Customer Industries
Decision Makers
- 1Founder
Client Results
- 1152 hours/year average time saved on tax & compliance by switching to Gusto
- 2Saved over 80 hours a year for at least one customer (Approveme.com founder quote)
- 39 out of 10 customers would recommend Gusto
Competitive Advantages
- 1All-in-one platform covering payroll, benefits, HR, time tracking, hiring, and reporting
- 2Automatic tax filing and tax credit identification
- 3Global payroll capabilities for contractors and international hires
- 4Flexible pricing with no payment until you run payroll
- 5Developer integrations via embedded payroll APIs and broad tool integrations
Key Benefits
Case Studies & Success Stories
Approveme.com case study
Founder Kevin Michael Gray reports payroll time savings and improved efficiency after switching to Gusto; previously payroll took about a full day per month, now it runs bi-weekly and takes under an hour per month.
Additional Product Information
Product Description
Online payroll and HR solutions (people platform) to onboard, pay, insure, and support teams; includes payroll, benefits, HR, time tracking, hiring, and insights.
Target Market
Growing small and medium-sized businesses, startups, remote teams, and accounting professionals seeking an all-in-one payroll/HR solution.
Unique Value Proposition
Gusto is positioned as the #1 in Satisfaction Score with an all-in-one people platform that streamlines payroll, benefits, HR, and related processes, plus capabilities for global contractors and developer integrations.
Technical Requirements
Gusto Embedded Payroll APIs for building payroll into external platforms; broad integrations with other tools; cloud-based platform.
Pricing Model
Plans with monthly base fees and per-employee add-ons: Simple $49/mo + $6 per person; Plus $80/mo + $12 per person; Premium $180/mo + $22 per person; Contractor Only $35/mo + $6 per person. Limited-time offers for contractor-only plans. No upfront payment until you’re ready to run payroll.
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