Harding University
Business Profile
Core Value Proposition
Harding University provides a Christian liberal arts education that places graduates in prestigious graduate programs, professional schools and careers.
Target Customer
Prospective undergraduate and graduate students seeking a faith-based liberal arts education, as well as families and donors interested in Christian higher education outcomes.
Key Differentiator
Christ-centered education integrated with real-world application and community; small class size and mentorship (16:1 student-faculty ratio, average class size ~22); strong emphasis on faith in practice, service, and daily spiritual life (chapel, Bible study, mission).
Implementation Timeline
Outcomes indicating career or advanced-study placement are reported within six months after graduation; undergraduate admissions steps (apply, visit, request info) are ongoing during the enrollment process.
Pain Points
- 1Need for an education that integrates faith with academic and career preparation.
- 2Desire for close mentoring and a connected campus community.
- 3Uncertainty about post-graduation outcomes and career placement.
Key Features
- 1Undergraduate majors, graduate and professional programs, study abroad opportunities, and online programs.
- 2Small class sizes and a low student-faculty ratio for personalized mentorship.
- 3Study abroad options, dual enrollment, and degree completion programs.
- 4Scholarships and financial aid options available.
- 5Admissions counselors and an active admissions process (Request Information, Schedule a Visit, Apply Online).
- 640+ graduate degree programs highlighted in admissions materials.
Target Customer Industries
Decision Makers
- 1Admissions Counselor
Client Results
- 191% of graduates have recognized professional outcomes within six months of graduating.
- 2Historically, Harding places students in prestigious graduate programs, professional schools and careers.
Competitive Advantages
- 1Faith-integrated, practical learning that goes beyond chapel and Bible classes.
- 2Relational, connected campus culture with a strong emphasis on community and service.
- 3Evidence of strong post-graduate outcomes (high rate of pursuing professional programs/careers).
- 4Small class sizes and mentorship opportunities.
- 5Diverse program options including online and degree-completion pathways.
Key Benefits
Additional Product Information
Product Description
A Christian liberal arts university offering undergraduate, graduate, online programs, study abroad opportunities, and a faith-centered, mentored learning environment.
Target Market
Prospective undergraduates and graduate students seeking a faith-based, community-focused higher education; families and donors interested in Christian higher education outcomes.
Unique Value Proposition
Harding combines rigorous liberal arts with an embedded faith framework, personalized mentorship, and documented strong post-graduation outcomes.
Technical Requirements
Not specified in the provided content.
Pricing Model
Scholarships and financial aid are available; no explicit pricing information provided.
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