Historic Environment Scotland
Business Profile
Core Value Proposition
Historic Environment Scotland provides lead public body services to investigate, care for and promote Scotland’s historic environment, offering access to hundreds of historic sites, learning resources, grants, and archival collections.
Target Customer
{"General public/visitors and tourists in Scotland","Educators and students","Researchers","Travel trade and filming professionals","Community organizations"}
Key Differentiator
National organization managing 300+ historic properties and 45,000+ objects, integrating on-site experiences with learning resources, grants, archives, and digital tools (including a visitor app and online exhibitions) to bring Scotland’s 5,000+ years of history to broad audiences.
Implementation Timeline
Not specified in the content; value is available upon visiting sites, using the apps, and engaging with events and resources.
Pain Points
- 1Difficulty planning visits across many sites and staying updated on closures
- 2Access to educational resources and learning materials for students and teachers
- 3Navigating funding opportunities and archival research for heritage projects
Key Features
- 1Visit a Place: 300+ sites; Explore by region; Check for closures; Download the app
- 2What’s On: hundreds of events across Scotland; Living History and themed tours
- 3Archives & Research: online exhibitions; collections (trove.scot)
- 4Grants & Funding: information on grants priorities and awarded grants
- 5Membership and Donations: membership benefits; Gifts in Wills; access to special experiences
Target Customer Industries
Client Results
- 1Increased public engagement with Scotland’s heritage
- 2Broad educational resources and learning opportunities
- 3Access to historic sites and events
- 4Funding opportunities for heritage projects and research
- 5Digital planning tools and immersive experiences
Competitive Advantages
- 1National leadership in Scotland’s historic environment with 300+ sites and 45k+ objects
- 2Integrated ecosystem: sites, learning, grants, archives, and digital tools (apps, online exhibitions)
- 3Multiple engagement channels (membership, events, donations, travel/filming services)
Key Benefits
Additional Product Information
Product Description
Historic Environment Scotland is the lead public body established to investigate, care for, and promote Scotland’s historic environment. It manages and provides access to historic sites, learning resources, grants, archives, and related services.
Target Market
Public visitors and tourists in Scotland; educators and students; researchers; travel trade and filming professionals; community groups
Unique Value Proposition
A national, integrated platform for Scotland’s heritage offering site access, educational resources, funding, and archival research all under one umbrella, supported by digital tools and immersive experiences.
Technical Requirements
Website and mobile apps for planning visits; audio guides and online exhibitions; system to check site closures; group travel and filming support
Pricing Model
Membership program at £9.16 per month; additional services include venue hire, filming, travel trade opportunities, and donations (Gifts in Wills)
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