Hollister Co.
Business Profile
Core Value Proposition
Hollister Co. provides comfortable, versatile, year-round apparel for women, men, and teens (jeans, t-shirts, dresses, jackets and more).
Target Customer
Teens and young adults seeking casual, lifestyle apparel; general shoppers looking for wardrobe staples.
Key Differentiator
Uses college sports and pop culture graphics collections as a differentiator and leverages purpose-led branding to connect with customers; offers a loyalty app and in-store pickup alongside broad, seasonal product ranges.
Implementation Timeline
{"Not stated"}
Pain Points
- 1Uncertainty about what to wear; need for versatile, everyday outfits.
- 2Desire for comfortable clothing suitable for year-round wear.
- 3Shopping friction or access to deals/promotions (prominent discounts and promotions are highlighted).
Key Features
- 1Extensive product categories for Women and Men (tops, bottoms, dresses, outerwear, sleepwear, activewear, swimwear, accessories, etc.).
- 2End-of-Season Clearance and sale sections for discounted items.
- 3Free shipping on orders over $59.
- 4Hollister App with loyalty features (House Members) and push notifications; in-app shopping.
- 5College Sports & Pop Culture Graphics collections (university logos and college-themed graphics).
Target Customer Industries
Decision Makers
- 1CEO
Client Results
- 1Not stated in content
Competitive Advantages
- 1Free shipping on orders over $59 (clear incentive).
- 2Prominent signup incentive (15% off your next purchase).
- 3Loyalty and app ecosystem (House Members, notifications, app benefits).
- 4Wide product range with frequent sales/clearance (end-of-season).
- 5Licensing/collection differentiation through college sports and pop culture graphics.
Key Benefits
Additional Product Information
Product Description
Clothing brand offering women's, men's, and teen apparel—including jeans, t-shirts, dresses, jackets, and more—emphasizing comfortable, versatile, year-round staples.
Target Market
Teens and young adults seeking casual, lifestyle apparel; general shoppers.
Unique Value Proposition
We lead with purpose in all we do, helping customers feel their most confident, comfortable and capable through versatile, trend-driven casual clothing.
Technical Requirements
Not specified
Pricing Model
Retail pricing with online-only promotions; signup incentive of 15% off; sale/clearance pricing
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