HORIZONT
Business Profile
Core Value Proposition
[HORIZONT] provides up-to-date news and background on Marketing, Advertising, Media & Agencies, plus newsletters, E-Paper, media data, jobs and podcasts.
Target Customer
Marketing, advertising and media professionals; agency teams; brand managers; media planners and buyers; professionals in German-speaking markets (D/A/CH and Swiss audiences).
Key Differentiator
Industry-focused trade platform combining news, analysis, case studies, media data, newsletters, E-Paper, and jobs with a Swiss portfolio and sector-specific content for Marketing, Advertising, Media & Agencies.
Implementation Timeline
Not specified in the content; no explicit implementation timeframe is provided.
Pain Points
- 1Need for current, in-depth industry news and background on marketing, advertising and media topics.
- 2Access to media planning/data resources (Mediadaten) and advertising formats for planning and buying decisions.
- 3Access to an integrated content suite (news, newsletters, E-Paper, jobs, podcasts) and archives for ongoing learning and reference.
Key Features
- 1News articles and analysis on Marketing, Advertising, Media and Tech
- 2Newsletters (including topic-specific packages) and e-paper access
- 3Mediadaten (media data) and Showroom/Prices & Formats information
- 4Podcasts, whitepapers and Swiss data hub/Swiss portfolio access
- 5Job listings and career-related content (Horizontjobs)
Target Customer Industries
Decision Makers
- 1CMO (Chief Marketing Officer)
- 2Marketer (e.g., Cosnova Marketer Yvonne Wutzler; Wero-Chefin Martina Weimert)
- 3Geschäftsführerin / Managing Director (Pilot) – e.g., Simona Riedel
- 4DB-Marketerin (Marketing leadership at Deutsche Bahn)
Client Results
- 1Cosnova marketers Yvonne Wutzler and Thorsten Mühl named 'CMOs of the Year' (industry recognition).
- 2Pilot (Hamburger media agency) wins the media mandate for Werner & Mertz (brands like Frosch, Green Care).
Competitive Advantages
- 1Specialized focus on the marketing/media/agency space in German-speaking regions
- 2Integrated access to news, data, and subscription options (E-Paper, newsletters, archives)
- 3Evidence of industry impact through awards and agency-client case news (e.g., CMO of the Year, notable media wins)
Key Benefits
Case Studies & Success Stories
Cosnova CMOs of the Year
Cosnova marketing leaders Yvonne Wutzler and Thorsten Mühl were named 'CMOs of the Year' by HORIZONT.
Pilot wins mediaetat von Werner & Mertz
Hamburger media agency Pilot secured the international media mandate for Werner & Mertz (brands such as Frosch and Green Care).
Additional Product Information
Product Description
HORIZONT is a platform and trade publication focused on Marketing, Advertising, Media & Agencies, offering news, newsletters, E-Paper, mediadaten, job listings, podcasts, and related content with Swiss coverage.
Target Market
Marketing, advertising and media professionals, agency personnel, brand managers, media buyers/planners, and companies operating in the German-speaking markets.
Unique Value Proposition
A sector-focused media platform providing current industry news, data resources, and subscription options (including E-Paper and Swiss content) tailored for marketers, agencies and media professionals.
Technical Requirements
Access requires login/subscription for full content; E-Paper and certain resources require an account. Data sheets and price/format details are accessible via the Mediadaten/Showroom sections.
Pricing Model
{"E-Paper pricing: 1 Monat 19 € (test), danach 33,25 € mtl.","12 Monate 279 € (statt 399 €) – 120 € Ersparnis","24 Monate 479 € (statt 798 €) – 319 € Ersparnis"}
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