House & Garden (online platform and print/digital magazine)
Business Profile
Core Value Proposition
House & Garden provides interior design ideas, lifestyle inspiration and delicious food recipes through its online portal and print/digital issues.
Target Customer
Homeowners and design enthusiasts seeking decorating ideas, shopping guides, and designer-led inspiration; readers interested in architecture, travel, and lifestyle content.
Key Differentiator
Editorial authority from Condé Nast Britain with curated house profiles, decorating advice, shopping guides, and access to designer work and celebrity interiors (e.g., designer homes, Top 100 Designers).
Implementation Timeline
Campaigns or placements can begin quickly as part of editorial and shopping content; ongoing editorial features provide sustained exposure over time.
Pain Points
- 1Finding reliable, editor-driven decorating advice and inspiration
- 2Discovering curated shopping guides and product recommendations for home decor
- 3Tracking current design trends and real-world interior examples from designer homes
Key Features
- 1Decorating Advice and design ideas
- 2Shopping guides and product recommendations
- 3House and designer home profiles (e.g., Inside designer Clare Gaskin's home)
- 4The List â a network of designers and curated content
- 5News and features on interiors, travel, and lifestyle
Target Customer Industries
Decision Makers
- 1Style Director
- 2Interior Designer
- 3Founder (Verity Coleman of Rascal & Roses)
- 4Editor
Client Results
- 1Increased brand visibility among design-conscious audiences
- 2Engagement with editorial content, house profiles, and shopping guides
- 3Exposure for home decor products and design services through curated recommendations
Competitive Advantages
- 1Strong, trusted editorial brand (Condé Nast)
- 2Integrated content with shopping guides and product recommendations
- 3Access to high-profile designer homes and industry profiles
- 4Multi-channel reach (website, social media, newsletters, etc.)
Key Benefits
Case Studies & Success Stories
Inside designer Clare Gaskin's family home in southwest London
Feature profiling a designer's own home and decorating approach
Inside all of Taylor Swiftâs houses: from Rhode Island and California to⊠London?
News feature showcasing celebrity interiors and design storytelling
Inside an artistâs Bayswater house
Profile of a private residence with a measured design approach
An 18th-century Swiss mountain farmhouse with calm yet characterful interiors
Designer home profile illustrating interior styling across traditional and modern cues
Additional Product Information
Product Description
Editorial platform offering interior design ideas, decorating advice, shopping guides, house profiles, travel, and recipes.
Target Market
Homeowners, interior design enthusiasts, design professionals, and shoppers seeking inspiration and curated product recommendations
Unique Value Proposition
Condé Nast's editorial authority combined with practical, shoppable decorating guidance and access to designer home profiles and trend leadership
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified; there is a subscription option mentioned for print and digital issues
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
Sweet Home 3D
Sweet Home 3D helps design your home in 3D by drawing floor plans, arranging furniture, and visualizing results, and it is offered as a free interior design application with offline and online options.
Script Magazine
Script Magazine provides a comprehensive platform for screenwriters through articles, interviews, free resources, online courses, and critique services to develop writing skills and navigate the entertainment industry.
The Chicago Manual of Style
The Chicago Manual of Style provides a comprehensive online guide to style, usage, and grammar for writers, editors, proofreaders, and publishers.
New York Magazine
New York Magazine provides comprehensive coverage and analysis of cultural events, politics, style, and more, offering insights and entertainment to its readers.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required