Hypothesis

Business Profile

Core Value Proposition

Hypothesis provides an online annotation tool that enables collaborative in-context discussion over content directly inside LMS, boosting engagement and learning outcomes.

Target Customer

{"Colleges & Universities","Faculty & Instructors","Students","Businesses"}

Key Differentiator

Social annotation across webpages, PDFs, videos, images, and eTexts with seamless LMS integration and real-time collaborative discussion, plus the ability to tag users for notifications.

Implementation Timeline

Not specified in the provided content

Pain Points

1Students aren’t reading
2Discussion boards are dead zones
3AI shortcuts are everywhere

Key Features

1Comment and highlight directly over content
2Turn annotations into discussions
3Tag other users to trigger notifications
4Seamless LMS integration (no extra logins or software needed)
5Reporting dashboard to track engagement
6Support for multiple content types: webpages, online PDFs, videos, images, eTexts, online articles

Target Customer Industries

Decision Makers

1Associate Professor of Teaching/Instruction
2Distinguished Service Professor of Anthropology
3Professor of English
4ESOL Instructor
5Professor of Chemistry
6Distinguished Professor, Information Science and Computer Science
7Assistant Professor, Gender, Women, and Sexuality Studies

Client Results

132% Increase in Class Retention
23-5X Increase in Engagement
32X Increase in Student Comprehension
424% Student Grade Improvement

Competitive Advantages

1Direct LMS integration with no additional software or logins required
2In-context, real-time collaboration across multiple content types
3Proven impact metrics (engagement, retention, comprehension, grades)
4Ability to annotate and discuss at the source content (web, PDFs, videos, images, eTexts, articles)

Key Benefits

1Increases student engagement with readings and course materials

2Improves comprehension and retention

3Enhances student collaboration and discussion around texts

4Supports AI literacy and critical thinking in the learning process

5Provides analytics and insights through a reporting dashboard

Case Studies & Success Stories

Case Study: Generative AI and Social Annotation

Case #1

Explores how Hypothesis supports AI literacy and social annotation in learning

Case Study: How VitalSource + Hypothesis Improve Outcomes

Case #2

Case study examining improved outcomes through Hypothesis in conjunction with VitalSource

Additional Product Information

Product Description

Hypothesis is an online annotation tool that lets users comment and highlight directly on content across webpages, PDFs, videos, images, and eTexts, with seamless LMS integration to enable in-context discussions and collaborative learning.

Target Market

Colleges & Universities; Faculty & Instructors; Students; Businesses

Unique Value Proposition

A seamless, in-context social annotation platform that integrates directly into your LMS, enabling collaborative learning, AI literacy, and measurable improvements in engagement and outcomes across diverse content types.

Technical Requirements

Web-based tool that integrates into an LMS (no extra logins or software needed); supports annotation on webpages, online PDFs, videos, images, eTexts, and online articles

Pricing Model

Not specified in the provided content; pricing information references a Pricing page on the site

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