Hypothesis

Business Profile

Core Value Proposition

Hypothesis provides an online annotation tool that integrates into your LMS, enabling social annotation directly on content to boost engagement, comprehension, and retention.

Target Customer

Colleges & Universities; Faculty & Instructors; Students

Key Differentiator

Seamless LMS integration with no extra logins and in-context, collaborative annotation across web pages, PDFs, videos, images, and eTexts, supported by educator testimonials and case studies.

Implementation Timeline

Not specified in the provided content

Pain Points

1Students aren’t reading and engagement with readings is low
2Discussion boards are dead zones and in-class discussion is fragmented across platforms
3Difficulty tracking student engagement and measuring impact of reading materials within the LMS

Key Features

1Comment & highlight directly over content (webpages, PDFs, videos, images, eTexts)
2Converse and collaborate to turn annotations into discussions
3Tag other users to trigger notifications and increase collaboration
4Seamless LMS integration with Canvas, Blackboard, Moodle, D2L Brightspace, and Schoology
5Reporting dashboard to track participation and engagement
6Notifications and @mentions to foster timely feedback

Target Customer Industries

Decision Makers

1Associate Professor of Teaching/Instruction
2Distinguished Service Professor of Anthropology
3Professor of English
4ESOL Instructor
5Professor of Chemistry
6Distinguished Professor Information Science and Computer Science
7Assistant Professor Gender, Women, and Sexuality Studies

Client Results

1Increases in class engagement (3-5X) and student comprehension (2X) reported in the education-focused materials
2Reported improvements in student retention (32% increase) and grade improvement (24%) in case-related materials
3Ease of tracking engagement and integrating with LMS gradebooks

Competitive Advantages

1No extra logins or software needed due to direct LMS integration
2Proven impact on engagement, comprehension, and retention with case studies and testimonials
3Dedicated faculty training and support (Hypothesis Academy) included with institutional licenses
4Auto grading and reporting features to streamline assessment

Key Benefits

1Higher student engagement and participation with readings

2Improved reading comprehension and academic performance

3Increased course retention and completion

4RSI-friendly interaction through ongoing student-instructor engagement

Case Studies & Success Stories

Case Study: Generative AI and Social Annotation

Case #1

Explores how social annotation supports AI literacy and related learning outcomes.

Case Study: How VitalSource + Hypothesis Improve Outcomes

Case #2

Demonstrates improvements in student outcomes with Hypothesis integrated alongside VitalSource.

Additional Product Information

Product Description

Hypothesis is an online annotation tool that integrates into learning management systems (LMS) to enable in-context, collaborative annotation across content types such as webpages, PDFs, videos, images, and eTexts.

Target Market

Higher education institutions (colleges and universities); faculty and instructors; students

Unique Value Proposition

Seamless LMS integration with no extra logins, enabling collaborative, in-context annotation that improves engagement, comprehension, and retention, supported by educator training and institutional partnerships.

Technical Requirements

Direct LMS integration (Canvas, Blackboard, Moodle, D2L Brightspace, Schoology) with no additional logins; includes a reporting dashboard and notification system

Pricing Model

Not specified in the provided content

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