Hypothesis
Business Profile
Core Value Proposition
Hypothesis provides an online annotation tool that integrates into your LMS, enabling social annotation directly on content to boost engagement, comprehension, and retention.
Target Customer
Colleges & Universities; Faculty & Instructors; Students
Key Differentiator
Seamless LMS integration with no extra logins and in-context, collaborative annotation across web pages, PDFs, videos, images, and eTexts, supported by educator testimonials and case studies.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Students aren’t reading and engagement with readings is low
- 2Discussion boards are dead zones and in-class discussion is fragmented across platforms
- 3Difficulty tracking student engagement and measuring impact of reading materials within the LMS
Key Features
- 1Comment & highlight directly over content (webpages, PDFs, videos, images, eTexts)
- 2Converse and collaborate to turn annotations into discussions
- 3Tag other users to trigger notifications and increase collaboration
- 4Seamless LMS integration with Canvas, Blackboard, Moodle, D2L Brightspace, and Schoology
- 5Reporting dashboard to track participation and engagement
- 6Notifications and @mentions to foster timely feedback
Target Customer Industries
Decision Makers
- 1Associate Professor of Teaching/Instruction
- 2Distinguished Service Professor of Anthropology
- 3Professor of English
- 4ESOL Instructor
- 5Professor of Chemistry
- 6Distinguished Professor Information Science and Computer Science
- 7Assistant Professor Gender, Women, and Sexuality Studies
Client Results
- 1Increases in class engagement (3-5X) and student comprehension (2X) reported in the education-focused materials
- 2Reported improvements in student retention (32% increase) and grade improvement (24%) in case-related materials
- 3Ease of tracking engagement and integrating with LMS gradebooks
Competitive Advantages
- 1No extra logins or software needed due to direct LMS integration
- 2Proven impact on engagement, comprehension, and retention with case studies and testimonials
- 3Dedicated faculty training and support (Hypothesis Academy) included with institutional licenses
- 4Auto grading and reporting features to streamline assessment
Key Benefits
Case Studies & Success Stories
Case Study: Generative AI and Social Annotation
Explores how social annotation supports AI literacy and related learning outcomes.
Case Study: How VitalSource + Hypothesis Improve Outcomes
Demonstrates improvements in student outcomes with Hypothesis integrated alongside VitalSource.
Additional Product Information
Product Description
Hypothesis is an online annotation tool that integrates into learning management systems (LMS) to enable in-context, collaborative annotation across content types such as webpages, PDFs, videos, images, and eTexts.
Target Market
Higher education institutions (colleges and universities); faculty and instructors; students
Unique Value Proposition
Seamless LMS integration with no extra logins, enabling collaborative, in-context annotation that improves engagement, comprehension, and retention, supported by educator training and institutional partnerships.
Technical Requirements
Direct LMS integration (Canvas, Blackboard, Moodle, D2L Brightspace, Schoology) with no additional logins; includes a reporting dashboard and notification system
Pricing Model
Not specified in the provided content
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