Ifop Group

Business Profile

Core Value Proposition

Ifop Group provides international market research and insights through its multi-brand portfolio to guide decision-makers.

Target Customer

Decision-makers in corporations, brands, and public affairs asking for market insights, audience journeys, brand strategy, and societal trend analysis.

Key Differentiator

Integrated multi-brand approach combining sociological insights with market research, covering brand strategy, audience journey, trends, innovation, and public affairs, with a 90-year history and global reach.

Implementation Timeline

Not specified in the provided content

Pain Points

1Understanding public sentiment and societal trends to inform strategy and communications
2Structuring and managing brand strategy, image, and reputation across markets
3Identifying market opportunities, detecting stakeholder needs, and anticipating changes

Key Features

1Structure your influence strategy and manage brand reputation
2Analyze markets, detect opportunities, and map stakeholders & competitors
3Segment target profiles and design engaging user experiences across touchpoints
4Interact with customers in real time and test the impact of communication strategies
5Explore prospective scenarios and future trends to guide planning

Target Customer Industries

Decision Makers

1Not explicitly stated in provided content

Client Results

1Better-informed decision-making based on consumer and societal insights
2Enhanced brand narrative and alignment between image and customer experience
3Improved market understanding and opportunity detection
4Measurable impact of communication and branding activities
5Optimized product portfolios and employer attractiveness

Competitive Advantages

1Multi-brand portfolio (Ifop Opinion, Ifop Marketing, Sociovision, Occurrence, Deep Opinion, Brainvalue) enabling specialized expertise across areas
2Global presence with three geographic hubs and international reach
3Long-standing experience (90 years) and a stated mission to understand today’s world and influence tomorrow
4Combination of qualitative and quantitative approaches tailored to sectors (e.g., Luxury, Beauty, Banking, Food, Automotive, Energy)

Key Benefits

1Structured influence and brand strategies with measured impact on image and reputation

2Market analysis to detect opportunities and understand stakeholders and competitors

3Optimized audience journeys and real-time customer interaction to improve experiences

4Future-oriented insights through scenario planning and trend analysis

5Validated communications impact assessment and employer branding optimization

Case Studies & Success Stories

Callaway – When Chinese golfers shape the future of the market

Case #1

Luxury market case study conducted by Ifop Marketing exploring how Chinese golfers influence market dynamics.

Hydratis – French people and hydration, an unexpected paradox

Case #2

Beauty and well-being case study conducted by Ifop Marketing examining attitudes toward hydration.

Confidentiel – Transforming business practices with generative AI

Case #3

Banking, finance & insurance and Energy & utilities case study using Deep Opinion to assess AI-related practices.

Actineo – (Re)thinking the office in the age of teleworking

Case #4

Public affairs case study conducted by Sociovision examining workplace dynamics in a teleworking era.

Bringing the brand to life with K-culture: a unique Korean highlight

Case #5

Food & Consumer Goods case study using Deep Opinion to explore brand activation through Korean pop culture.

GAP – Sales under pressure, strategy in motion

Case #6

Food & Consumer Goods case study conducted by Ifop Marketing focusing on sales strategy under pressure.

Additional Product Information

Product Description

International Market Research Group with brands including Ifop Opinion, Ifop Marketing, Sociovision, Occurrence, Deep Opinion, and Brainvalue, offering market research, sociological analysis, and strategic insights across sectors.

Target Market

Organizations and brands seeking market insights, audience analytics, trend forecasting, brand strategy, public affairs, and communications effectiveness.

Unique Value Proposition

A holistic, multi-brand, sociology-informed market research ecosystem that integrates qualitative and quantitative methods to inform strategy, brand, and public affairs across multiple industries globally.

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified in the provided content

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