Ifop Group
Business Profile
Core Value Proposition
Ifop Group provides international market research and insights through its multi-brand portfolio to guide decision-makers.
Target Customer
Decision-makers in corporations, brands, and public affairs asking for market insights, audience journeys, brand strategy, and societal trend analysis.
Key Differentiator
Integrated multi-brand approach combining sociological insights with market research, covering brand strategy, audience journey, trends, innovation, and public affairs, with a 90-year history and global reach.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Understanding public sentiment and societal trends to inform strategy and communications
- 2Structuring and managing brand strategy, image, and reputation across markets
- 3Identifying market opportunities, detecting stakeholder needs, and anticipating changes
Key Features
- 1Structure your influence strategy and manage brand reputation
- 2Analyze markets, detect opportunities, and map stakeholders & competitors
- 3Segment target profiles and design engaging user experiences across touchpoints
- 4Interact with customers in real time and test the impact of communication strategies
- 5Explore prospective scenarios and future trends to guide planning
Target Customer Industries
Decision Makers
- 1Not explicitly stated in provided content
Client Results
- 1Better-informed decision-making based on consumer and societal insights
- 2Enhanced brand narrative and alignment between image and customer experience
- 3Improved market understanding and opportunity detection
- 4Measurable impact of communication and branding activities
- 5Optimized product portfolios and employer attractiveness
Competitive Advantages
- 1Multi-brand portfolio (Ifop Opinion, Ifop Marketing, Sociovision, Occurrence, Deep Opinion, Brainvalue) enabling specialized expertise across areas
- 2Global presence with three geographic hubs and international reach
- 3Long-standing experience (90 years) and a stated mission to understand today’s world and influence tomorrow
- 4Combination of qualitative and quantitative approaches tailored to sectors (e.g., Luxury, Beauty, Banking, Food, Automotive, Energy)
Key Benefits
Case Studies & Success Stories
Callaway – When Chinese golfers shape the future of the market
Luxury market case study conducted by Ifop Marketing exploring how Chinese golfers influence market dynamics.
Hydratis – French people and hydration, an unexpected paradox
Beauty and well-being case study conducted by Ifop Marketing examining attitudes toward hydration.
Confidentiel – Transforming business practices with generative AI
Banking, finance & insurance and Energy & utilities case study using Deep Opinion to assess AI-related practices.
Actineo – (Re)thinking the office in the age of teleworking
Public affairs case study conducted by Sociovision examining workplace dynamics in a teleworking era.
Bringing the brand to life with K-culture: a unique Korean highlight
Food & Consumer Goods case study using Deep Opinion to explore brand activation through Korean pop culture.
GAP – Sales under pressure, strategy in motion
Food & Consumer Goods case study conducted by Ifop Marketing focusing on sales strategy under pressure.
Additional Product Information
Product Description
International Market Research Group with brands including Ifop Opinion, Ifop Marketing, Sociovision, Occurrence, Deep Opinion, and Brainvalue, offering market research, sociological analysis, and strategic insights across sectors.
Target Market
Organizations and brands seeking market insights, audience analytics, trend forecasting, brand strategy, public affairs, and communications effectiveness.
Unique Value Proposition
A holistic, multi-brand, sociology-informed market research ecosystem that integrates qualitative and quantitative methods to inform strategy, brand, and public affairs across multiple industries globally.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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