PR Daily
Business Profile
Core Value Proposition
PR Daily provides news, insights, benchmarking, awards, conferences, memberships, and newsletters to empower PR professionals to learn, grow, and network.
Target Customer
{"Public relations professionals","Communicators","Marketers","Digital strategists"}
Key Differentiator
Combines industry news and practical benchmarking with active awards programs, conferences, and memberships, delivered by an award-winning journalism team within the Ragan Communications network.
Implementation Timeline
Not specified
Pain Points
- 1Staying up-to-date with PR and communications news, trends, and best practices
- 2Accessing benchmarking data and actionable insights to improve programs
- 3Finding networking and professional-development opportunities through events and memberships
Key Features
- 1News, advice, opinions, and benchmarking via PRDaily.com
- 2Awards programs across multiple categories (Employee Communications, Top Places to Work, Top Women in Communications, Media Relations, Marketing, HR, etc.)
- 3Conferences, events, and live recognitions around awards
- 4Memberships and access to resources (e.g., Ragan Training Center, PR Daily News Feed, PR Daily News)
- 5Newsletters and daily digests including 'Daily Scoop' and other sections
- 6Access to case studies and white papers
Target Customer Industries
Decision Makers
- 1Not explicitly stated in provided content
Client Results
- 1Not specified in provided content
Competitive Advantages
- 1One-stop platform combining news, benchmarking, awards, and events
- 2Award programs provide recognition and visibility for campaigns and teams
- 3Backed by the experienced Ragan Communications journalism team
- 4Access to training and professional development resources within the Ragan ecosystem
Key Benefits
Case Studies & Success Stories
Digging up a new audience: Influencer-backed league turns construction into competition
PR Daily feature highlighting an influencer-backed initiative in the construction space
Additional Product Information
Product Description
PR Daily is a brand by Lawrence Ragan Communications that delivers news, insights, benchmarking, awards, conferences, memberships, and newsletters for public relations professionals.
Target Market
Public relations professionals, communicators, marketers, and digital strategists seeking news, benchmarking, awards, and networking opportunities
Unique Value Proposition
PR Daily uniquely blends timely PR-focused news and benchmarking with award programs and live events within the Ragan network to help professionals learn, grow, and gain recognition
Technical Requirements
Not specified
Pricing Model
Not specified
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