Ig Nobel Prize ceremony
Business Profile
Core Value Proposition
Ig Nobel Prize ceremony delivers a gala that honors surprising research with humor and public engagement, celebrating achievements that make people LAUGH, then THINK.
Target Customer
Scientists, educators, students, journalists, science communicators, universities and research institutions, sponsors, and the general public who attend or view Ig Nobel events and engage with Improbable Research content.
Key Differentiator
A science award ceremony traditionally handed to winners by genuine Nobel laureates, blended with performances (mini-opera), live webcasts, global Face-to-Face events, and a broader ecosystem of publications and talks centered on improbable research.
Implementation Timeline
Nomination for Ig Nobel Prize is described as simple and informal; the ceremony is an annual event with related Face-to-Face events scheduled in various months/locations throughout the year.
Pain Points
- 1Public engagement with science and research that is surprising or unconventional
- 2Bridging the gap between unusual findings and accessible, entertaining science communication
- 3Providing a platform for recognition and discussion of quirky or counterintuitive research
Key Features
- 1Ig Nobel Prize ceremony (annual live and webcast) with ten new winners
- 2Ig Nobel Face-to-Face events (MIT Museum, London, Berlin, Tokyo, etc.)
- 324/7 Lectures featuring brief talks by notable thinkers
- 4Annals of Improbable Research (AIR) magazine and related publications
- 5The Ig Nobel Archive and related online content
- 6Mini-AIR newsletter and related media; books about the Igs
- 7Nominating process for potential Ig Nobel Prize winners (described as simple and informal)
Target Customer Industries
Decision Makers
- 1Editor and Co-Founder Marc Abrahams
- 2European Bureau Chief Kees Moeliker
- 3General Manager David Kessler
Client Results
- 1Public engagement with science through humor and curiosity
- 2Increased visibility for unusual and surprising research
- 3Public and media recognition of science communication efforts
Competitive Advantages
- 1Unique combination of humor, science, performance, and high-profile presenters (Nobel laureates hand prizes).
- 2Global reach via live webcasts and international Face-to-Face events.
- 3Integrated ecosystem: awards, publications (AIR), lectures, archives, and media coverage.
- 4Historically strong media attention and quotes from reputable outlets (e.g., Nature).
Key Benefits
Additional Product Information
Product Description
The Ig Nobel Prizes honor achievements that make people LAUGH, then THINK. The ceremony is a gala where winners are celebrated by Nobel laureates, featuring performances, live webcast, and accompanying events such as 24/7 Lectures and Face-to-Face discussions. It is part of a broader Improbable Research ecosystem that includes the Annals of Improbable Research (AIR) and related publications and events.
Target Market
Researchers, educators, students, science communicators, universities, science publishers, sponsors, and science enthusiasts seeking engaging, humorous yet thought-provoking science content.
Unique Value Proposition
A distinctive science engagement platform that blends rigorous, unconventional research with entertainment and high-profile participation (Nobel laureates, operatic elements, live broadcasts) to inspire curiosity and public understanding of science.
Technical Requirements
Access to online streaming/webcast platforms and archived videos; website content and publications are hosted online; attendees may purchase tickets for ceremonies (pricing not specified).
Pricing Model
Tickets to attend the Ig Nobel Prize ceremony are available for sale; no specific pricing details are provided in the content.
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