InfoWorld
Business Profile
Core Value Proposition
InfoWorld provides technology insight for the enterprise
Target Customer
Enterprise IT professionals, CIOs and IT leaders, developers seeking enterprise IT news, reviews, and IT strategies
Key Differentiator
Enterprise-focused technology news plus integrated Enterprise Buyer’s Guides, spotlight reports, and curated content across security, cloud, data, and AI
Implementation Timeline
Immediate access to content; ongoing value from newsletters and guides
Pain Points
- 1Need for authoritative enterprise IT news and analysis
- 2Need for guidance on cloud/security trends and best practices
- 3Need for resources to evaluate and compare enterprise IT products and vendors
Key Features
- 1News, features, and articles on enterprise technology
- 2Enterprise Buyer’s Guides and spotlight reports
- 3Curated topics and tags (Analytics, AI, Cloud, Data, Development)
- 4Newsletters and BrandPosts
- 5Videos and events
Target Customer Industries
Decision Makers
- 1CIO
Client Results
- 1Immediate access to enterprise IT insights via articles and newsletters
- 2Ongoing value from enterprise-focused analysis and guides
Competitive Advantages
- 1Specialized focus on enterprise IT with buyer guides and industry-wide analysis
- 2Structured content (topics, reports, buyer guides)
- 3Multi-format content (articles, newsletters, videos)
- 4Brand credibility within a network of enterprise tech publications
Key Benefits
Additional Product Information
Product Description
InfoWorld is a source of technology news, enterprise IT strategies, and buyer guides for enterprise IT professionals
Target Market
Enterprise IT departments, CIOs, IT leaders, developers and technology decision-makers across industries
Unique Value Proposition
Enterprise-focused IT journalism and buyer guidance integrated in one platform with diverse formats and coverage
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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